Alaffia's mission embodies three clear principals:

Create - We formulate and create our products based on indigenous beauty knowledge and fair trade ingredients.

Inform - We believe that it is our duty to inform the public about interconnections between communities and how, together, we can alleviate poverty through fair trade and sustainable choices.

Empower - the fair trade of our handcrafted shea butter and sustainable products funds community enhancement projects that encourage self empowerment and gender equality for women in our West African communities.

With handcrafted shea butter, virgin coconut oil, and Rooibos tea - highly effective antioxidant, aloe and African wild honey, this silky cleanser fights skin-aging free radicals as it gently removes makeup, dirt, debris and other impurities. Natural non-alkaline formula helsp maintain and reviatlize skin's own moisture balance. Suitable for oily, combination and dry skin types.