We added mixed berries to America's favorite organic Crispy Brown Rice cereal.

A light and satisfying cereal, Erewhon Crispy Brown Rice with Mixed Berries is made from the actual whole grain of organic brown rice, not from flour like many other rice cereals. After the rice has been carefully toasted for its crispy crunch, we glaze it with a subtle blend of honey and brown rice syrup that sparkles with sweetness. Then we add a delicious medley of sliced strawberries, raspberries and blueberries. There are no artificial colors, flavors, or preservatives added. The fresh taste of mixed berries and lightly sweetened crispy rice is a combination the whole family is sure to enjoy.

A Grain of Erewhon History

What is it?

Erewhon is a philosophy. "Food is the essence of life," our founders taught their followers. "If what you eat is good, and pure, and true to its source, all else will follow." Coining the term "natural foods," in 1966 they opened the Erewhon Trading Company, a tiny basement storefront in Boston. Both converts and curious came from miles around, leaving happily laden with hand-lettered, brown-paper parcels or organic brown rice, buckwheat, and other natural treasures. Initially just a product purveyor, it quickly became clear that Erewhon had to produce its own goods to guarantee quality.

I like it, but how do I pronounce it?

The name Erewhon (Air-wahn) comes from a nineteenth century novel by Samuel Butler wherein Erewhon was a utopia where each individual was responsible for his own health. This idea that one is ultimately responsible for one's well-being was the basis for our founder's philosophy. The name Erewhon was a "natural" choice.

What does it mean?

Erewhon remains steadfastly committed to natural food wholesomeness. We created the first ever Charter of Quality Standards for Natural Products. At a time when "natural" seems to mean different things to different people, we proudly adhere to the same set standards established by our company's founders.

Ok, but what does it really mean?

When you buy any Erewhon cereal, you know it contains absolutely no synthetic additives or preservatives. No artificial colors or flavors, no hydrogenated or solvent extracted oils, no refined flour or sugar. Just the purest, finest natural ingredients, organically grown whenever possible. And meticulously prepared the way they've always been, to deliver that unmistakably natural, wholesome Erewhon taste. Try and Erewhon cereal today and experience the way natural foods were meant to be.