Blueberry Magic™ contains the whole blueberry fruit, including the skin, natural fibers, seeds and the juice. The berries are not treated with enzymes and are not subjected to high temperatures. The whole berries are simply crushed into a puree, dehydrated and ground into powder. The result is a very pure, potent product that is 100% blueberry. Researchers at the USDA Human Nutrition Center have found that blueberries rank number 1 in antioxidant activity when compared to 40 other fresh fruits and vegetables. Antioxidants help neutralize harmful free radicals that can lead to many serious diseases. Anthocyanin -- the pigment that makes the blueberries blue -- is thought to be responsible for this major health benefit. Blueberries also contain beta-carotene, vitamin C, vitamin E, vitamin A, ellagic acid and phenolics that can also act as antioxidants.