"This is just a gallon jug filled with concentrated AV juice (I think) with added preservatives and so forth. In fact, there are no 'ingredients' listed on the bottle, only 'additional ingredients' where you see the preservatives added. It really seems more like water with a trace, perhaps, of AV juice. It's NOT cold-pressed AV juice and, while they claim it's organic, something just doesn't feel right about this..."