A Whole New Approach To Fish Oil
New Chapter® is proud to offer a whole-food approach to fish oil and an alternative to the fractionated, highly processed and “purified” oils on the market today. From the pristine, protected waters of Alaska directly to you, Wholemega is 100% wild-caught salmon oil; rigorously tested to ensure each softgel delivers Nature’s bioavailable, effective, and whole profile of beneficial fatty acids and nutrients.

Omega Oils & Optimal Health
Natural salmon oil contains a balance of vital Omega 3, 5, 6, 7 and 9’s, often referred to as “good fats.” These good fats, which include two essential fatty acids the human body cannot produce on its own, serve to nourish brain, heart, eye, and kidney tissues. They have been shown to benefit cardiovascular, immune system, brain, and digestive health.

The Difference Is Clear
The dull, yellow hue of conventional fish oils is symbolic of “purified” products. In the chemical processing required for aging or tainted fish stocks (to remove toxins, PCBs, heavy metals, etc.), many beneficial compounds that give fresh, whole fish oil its vibrant color can be destroyed and lost forever.

Wholemega, however, delivers an oil that is striking in color – similar to what you’d see in the whole salmon fillets found in any natural fish market. The brilliant hue in Wholemega comes from Astaxanthin – an extremely powerful antioxidant that is naturally found in wild salmon and abundant in this extra virgin fish oil. The gentle process used to extract Wholemega preserves this antioxidant as well as numerous other beneficial compounds – including naturally occuring vitamin D. In fact, this whole oil is delivered from a government inspected FOOD GRADE facility.

The Benefits of Whole
Wholemega® is a true expression of nature’s wisdom. By using only sustainably caught Alaskan salmon – among the world’s cleanest and most pure fish stocks – an extra virgin, low heat process is all that’s required to deliver nature’s intelligence and the whole complement of omega fatty acids, while still guaranteeing optimal purity. “Food Grade” Wholemega is extensively tested for detectable PCBs, heavy metal contaminants, and toxins that must be distilled out of other fish oils.

Effectiveness
For optimal benefit, fish oil must be incorporated into cell membranes, where it serves to modulate cell signal events (e.g., modulate inflammation) and increases membrane fluidity. As demonstrated in a human clinical trial, Wholemega has been shown to incorporate into peripheral blood mononuclear cells (PBMCs) – allowing the fish oil to provide its beneficial effects.

Additionally, Wholemega has been shown to down-regulate inflammatory arachidonic acid (AA) significantly improving the balance of inflammatory AA to anti-inflammatory EPA.* Preliminary data also shows Wholemega may down-regulate inflammatory markers, such as LDL (“bad”) cholesterol and C-Reactive Protein.