A Whole New Approach To Fish Oil

New Chapter® is proud to offer a whole-food approach to fish oil and an alternative to the fractionated, high-heat processed and "purified" oils  on the market today. From the pristine, protected waters of Alaska directly to you, Wholemega® Prenatal is 100% wild-caught salmon oil; rigorously tested to ensure each capsule delivers Nature's bioavailable, effective, and whole basket of vital fatty acids and beneficial nutrients.

Omega Oils & Optimal Health

Natural salmon oil contains a balance of vital Omega 3, 5, 6 , 7 and 9's, often referred to as "good fats." These good fats, which include two essential fatty acids the human body cannot produce on its own, serve to nourish brain, heart, eye, and kidney tissues. They have been sown to benefit cardiovascular, immune system, brain, and digestive health.

Omega Oils & Pregnancy

Wild salmon oil is an excellent source of whole DHA - which is important for fetal development of the brain and retina during pregnancy and through the first year of life. Emerging research also suggests that other omega fats, including EPA and AA, play an important role in delivering this critical DHA to the fetus and in promoting a healthy pregnancy.

The Difference Is Clear

The dull, yellow hue and watery texture of conventional fish oil capsules is symbolic of "purified" products. This heavy distillation (which can be necessary to remove contaminants) can fractionate, isolate, and destroy beneficial compounds that give fish oil its naturally vibrant color and clarity.

Wholemega® Prenatal, however, delivers an oil that is striking in color and transparency. The brilliant hue in Wholemega® Prenatal comes from Astaxanthin - an extremely powerful antioxidant that is naturally found in wild salmon and abundant in this extra virgin fish oil. The gentle process used to extract Wholemega® Prenatal preserves this antioxidant as well as numerous other beneficial compounds - including Vitamin D. In fact, this whole oil is delivered from a government inspected FOOD GRADE facility.

The Benefits of Whole

Wholemega® Prenatal is a true expression of nature's wisdom. By using only sustainably caught Alaskan salmon - among the world's cleanest and most pure fish stocks in the world - chemical processing to deliver purity is not required. Our extra virgin, low-heat process is all that's needed to deliver Nature's whole basket of vital Omega fatty acids and naturally beneficial nutrients, like Vitamin D and Astaxanthin. As a FOOD GRADE oil, Wholemega® Prenatal is extensively tested for detectable contaminants that other fish oil products must "purify" or distill out.

Effectiveness

For optimal benefits, fish oil must be incorporated into cell membranes, where it serves to modulate cell signal events (e.g., modulate inflammation) and increases membrane fluidity. As demonstrated in a human clinical trial, Wholemega® Prenatal has been shown to incorporate into peripheral blood mononuclear cells (PBMCs) - allowing fish oil to provide its beneficial effects

Additionally, Wholemega® Prenatal has been shown to down-regulate arachidonic acid (AA); helping to restore the natural balance of Omega-3 (EPA) to Omega-6 (AA) fatty acids. Data also indicates Wholemega® Prenatal may down-regulate C-Reactive Protein - a key marker for heart health - and help maintain healthy cholesterol levels already within a normal range.