Fluoride-free
Some people do not want fluoride in their toothpaste. We produce fluoride-free toothpaste because we respect our customer's diverse needs and interests.

Clean teeth, healthy feeling gums and great taste...without artificial ingredients
Tom's toothpaste has a natural calcium base that cleans teeth thoroughly and effectively right down to the gum line. With proper brushing, Tom's natural ingredients remove plaque (bacteria buildup) from teeth and around gums, so your whole mouth feels refreshed and stimulated. In addition, this Tom's toothpaste gives you special herbal resins for your gums and delicious natural flavor.

Take the 5-day flavor test
Our natural flavor comes from a blend of pure cinnamon & peppermint oils. it is never artificially sweetened by saccharin (400 times sweeter than sugar), so give your taste buds a chance to adjust. use Tom's for 5 days. Then try your regular brand. We'll wager you'll stay with the clean, refreshing taste of Tom's.

How do we define natural?
By natural we mean that the product contains no artificial preservatives, artificial dyes, or artificial sweeteners (like saccharin) and is created with minimally processed ingredients originally sourced in nature. On each box we list our ingredients, their purpose and source. We believe you have a right to know.

No saccharin, artificial sweeteners or preservatives, artificial color or flavor, or animal ingredients. Tom's of Maine products are tested for safety without the use of animals.

Brush thoroughly, preferably after each meal but at least twice a day, or as directed by your dentist or physician.

This product is flavored with natural cinnamon oil. Discontinue use if you experience any irritation, redness or allergic reaction.

Statements contained herein have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat and cure or prevent disease. Always consult with your professional health care provider before changing any medication.