We are the low price leaders in health products on the Internet. Period. Our products are sold at the Published Wholesale Price which is typically 35% to 50% less than what you would pay at the retail level. We are also constantly comparing our prices to our competitors'. Our research indicates that our prices are substantially lower, even compared to other sites that state they offer guaranteed lowest prices.

Results of our Comparison Shopping It's easy to see why wholesale pricing beats the competition!
Product Name & Suggested Retail	vitacost.com wholesale pricing	Drugstore.com discount pricing	Mother Nature discount pricing	Vitamin Shoppe
Nature's Way, Vit E 400u, 100 Softgels, Sugg. Retail=$14.99	$7.50 Save 49% off retail price!	Don't Have	$13.49	$11.24
Twinlab, Cal 300mg with Mag 150mg, 250 Capsules, Sugg. Retail=$22.95	$11.48 Save 49% off retail price!	$18.36	$20.66	Don't Have
Atkins Advantage bars, choc peanut butter, 15 Bars, Sugg. Retail=$37.35	$24.90 Save 33% off retail price!	$29.99	Don't Have	$26.15
Twinlab, Ester C 1,000 mg with citrus, 100 Tablets, Sugg. Retail=$26.50	$13.20 Save 50% off retail price!	$19.99	Don't Have	Don't Have but sells 50 tabs (as opposed to 100) @ $10.46
Natrol B100 Complex, 50 Tablets, Sugg. Retail=$9.00	$4.69 Save 47% off retail price!	$7.19	Don't Have	$6.30
Atkins Diet Basic 3, 180 Tablets, Sugg. Retail=$37.99	$22.79 Save 40% off retail price!	Don't Have (but 90 tabs @ $26.99)	Don't Have (but 90 tabs @ $17.99)	$28.49
Twinlab Ultra coq10 100mg, 60 Capsules, Sugg. Retail=$64.99	$32.49 Save 50% off retail price!	$51.99	Don't Have	$48.74
Natrol Ginkgo 120mg, 60 Capsules, Sugg. Retail=$25.99	$12.99 Save 50% off retail price!	$19.99	$22.49	Don't Have