Fair Trade is more than paying fair wages and prices. It is also a commitment to communities and the environment. Since Alaffia's beginning, Alaffia has returned a minimum of 10% of all sales to West Africa to fund community empowerment projects aimed at alleviating poverty, enhancing education, improving gender equality and reducing the effects of climate change.

Alaffia was founded to alleviate poverty and advance gender equality in West Africa through the fair trade of handcrafted shea butter. Alaffia's mission embodies three clear principles: 

Create - Alaffia formulates and creates their products based on indigenous beauty knowledge and fair trade ingredients.

Inform - Alaffia's products inform the public about the interconnections between communities and how, together, they can alleviate poverty through fair trade and sustainable choices.

Empower - Alaffia's fair trade shea butter cooperative and community projects encourage self empowerment and gender equality for women in their West African communities.