Why Set & Save?
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Alaffia's mission embodies three clear principals:
Create - We formulate and create our products based on indigenous beauty knowledge and fair trade ingredients.
Inform - We believe that it is our duty to inform the public about interconnections between communitites and how, together, we can alleviate poverty through fair trade and sustainable choices.
Empower - The fair trade of our handcrafted shea butter and sustainable products funds community enhancement projects that encourage self empowerment and gender equality for women in our West African communites.