Meet Bernie (Rabbit of Approval)
Bernie was Annie's pet Dutch rabbit. When she started the company Annie chose him to be our official "rabbit of approval" representing the simplicity, care, and goodness in all of our products.
In our early years, we relied on creativity to get our mac & cheese into as many hands as possible.
Opportunities came with events such as the Boom Box Parade in Willimantic, Connecticut. As a clever alternative to a marching band, everyone marched with their own boom box volume turned way up.
We piled cases of Annie's into my husband's truck and joined the fire trucks, floats, and marchers parading down Main Street. The truck was covered with Annie's magnets, and we tossed them into the crowd. We ran back and forth, handing out boxes of Annie's "Try it," we said, "and if you like it, tell a friend."
The Boom Box Parade has grown in popularity over the past two decades. And, so has Annie's. A constant for me are the connections I made with our consumers - they are as meaningful now as they were 20 years ago.
Bye for now,
Artificial flavors, synthetic colors and preservatives.
These statements have not been evaluated by the FDA. These products are not intended to diagnose, treat, cure, or prevent any disease.