Argan oil: the new fountain of youth?

Argan Oil Benefits

In case you haven’t heard, the beauty world is abuzz about argan oil. But what is this mysterious substance? And what can it do for you?

Argan oil is derived from the ground and pressed kernels of Argania spinosa, a tree native to Morocco. It contains vitamin E, squalene, antioxidant phenols and unsaturated fatty acids. Due to its nutritional content, this oil is gaining popularity as a solution for aging skin and dull hair.

Often referred to as “liquid gold,” this silky substance is said to help diminish the appearance of fine lines and crow’s feet, as well as support the skin’s natural defenses against free radical damage from UV exposure and environmental pollutants. Some swear by this oil to help reduce stretch marks and restore skin’s youthful texture.

For those with less-than-lustrous locks, argan oil is also said to add sheen and strength - for soft, manageable, head-turning hair.

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