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BabyGanics founding fathers- compulsive, clean-freaks but also family guys (wife, kids, dog, cat)! We read other 'green' labels and think "Whoa. That's harsh!" Safe for the planet should include people, right? So, we make products that clean like crazy and are safe around babies: earth safe, people safe & picky mother-in-law safe. (Did we mention they really work?)
The key to power is knowing when to use it. Your toughest dirt and odors need real concentration: here, you use 1/3 the amount and less water! But when it comes to safety we really power through: no harsh chemicals or toxins to harm or irritate, and we won't damage the flame retardants in your little one's PJ's. Intended to rinse free for use on cloth diapers. That's what we call tough love, baby.