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Power to the All Natural!
Peace, love, and natural food were making headlines when Barbara started our company back in 1971. As an advocate for whole grains prepared just as nature intended – free form anything artificial – she knew great taste mattered, too. Today, when we all need wholesome nutrition more than ever, her values still guide our mission: healthy people, naturally.
These crunchy shreds of whole grain wheat have all the naturally sweet flavor of the grain itself, without any added sugar or sodium. Plus, whole wheat's fiber and 0mg of sodium make it easier and tastier to reduce your risk of hypertension.
All Natural, Always
Humble yet delicious, Barbara's Shredded Wheat is one of the most natural cereals around. Whole wheat berries are steamed, shredded, and lightly baked for a naturally sweet and high-fiber hearty breakfast. No added sugar or sodium – or anything other than tender loving care.
Our role in the community is important to us, so we created Barbara's for a Brighter Future. For nearly 20 years we've made it part of our culture to give back through programs that support our values from the Organic Teaching Garden to Chef Ann Cooper's School Lunch Box Project.