Beauty Without Cruelty Waterproof Mascara Cocoa -- 0.27 fl oz
Stays on and doesn't smudge
I'm so happy to have finally found a mascara that stays on! I have tried many mascaras, and this is my favorite so far. It's also nice to find such a subtle color. I have blue eyes, fair skin, and brown hair, and I feel that this color mascara looks great for a more casual look and for the workplace. This mascara does dry out more quickly than other brands. If you don't wear mascara often, you'll probably have to reorder because of drying out instead of because of running out.
October 11, 2014
Too much goop
I really like this mascara, but found myself trying to reduce the amount of goop that came out on the wand. For the first 30 days I would put most of it on a tissue and throw it away;( Now I don't have enough goop. If the "squeegie" were a bit tighter, this would be an excellent product.
August 10, 2014
BWC makes great products, but not this one.
The water proof formula does work, but the mascara was very dry going on my lashes. It also flaked off quite a bit. It could have been a dried up tube I quess, but I would not buy that again. However, BWC'S Mascara Ultimate Conditioning Natural Mascara-Walnut, I like very much, it is easy to apply looks good on my sparse lashes & DOESN"T run in a 100 degree temps in August! Just let it dry for a few ...
August 4, 2014
I was so excited to try this waterproof mascara, but was somewhat disappointed. I didn't love the brush and felt the mascara went on somewhat uneven. I bought this mascara specifically to travel to Thailand with. It was crazy hot and we were in and out of water and it let me down! Many days I had dark mascara smudged under my eyes, even on days I didn't swim. It definitely didn't stay where it wa supposed to.
June 6, 2014
Subtle, natural color without raccooning eyes
Haven't tried it swimming and NOTHING stays on when I train hard, but this is the nicest, most natural looking mascara (I've tried dozens from drug stores, department stores, health food stores) I have used since Neutrogena stopped making their "weightless" line. And, under normal daily wear and tear it stays on great - even holds out through a hard 8 hour shift - which is where it outshines my old favorite. Only down side is the price.
March 25, 2014