This easy to use shampoo requires NO wetting or rinsing. It is enhanced with optical brighteners, and it highlights all natural colors adding intense luster to the coat. It cleans gently, removes stains, and is especially valuable for those last minute touch-ups because it will not change the coat appearance. A few of many helpful uses include; during bad weather, between bathings, to spot clean and deodorize, caring for puppies and kittens, after surgery, soiling mishaps, old or sick pets. Anytime bathing is not convenient, just apply and wipe dry. It is tearless, and has no alcohol. Excellent for cats. pH balanced.