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Nutrition For Sustained Energy:
Clif Bar is named after my father, Clifford, my childhood hero and companion throughout the Sierra Nevada mountains.
In 1990, I lived in a garage, with my dog, skis, climbing gear, bicycle and two trumpets. The inspiration to create an energy bar occurred during a day-long, 175-mile bike ride with my buddy Jay. We’d been gnawing on some “other” energy bars. Suddenly, despite my hunger, I couldn't take another bite. That’s the moment I now call “the epiphany.” Two years later, after countless hours in Mom's kitchen, the Clif Bar became a reality. And the mission to create a better-tasting energy bar was accomplished. Thanks, Mom!