VITACOST.com | Press Release | March 4, 2014 9:30 AM

Vitacost.com Earns Stevie Award for Innovation in Customer Service

Company only healthy living retailer to receive recognition

BOCA RATON, Fla., March 4, 2014 -- Vitacost.com, Inc. (NASDAQ:VITC), a leading online retailer of healthy living products, today announced that it received the 2014 Silver Stevie Award for Innovation in Customer Service. The award was presented at the 8th Annual Stevie Awards banquet held in Las Vegas, NV. More than 1,500 companies were evaluated across 19 categories of customer service excellence, ranging from front-line customer service to best use of technology. Vitacost.com was the only healthy living retailer recognized and earned a second place finish in the Innovation category.

ForeSee surveyed more than 23,000 online shoppers between Thanksgiving and Christmas, asking them to rate their experience with the top 100 online retailers. Results were compiled using a sophisticated scientific methodology which measured key drivers of the customer experience: price, content, functionality and merchandise. "Price" measured fairness and competitiveness of a company's product prices on its website. "Content" measured the accuracy, quality and freshness of information. "Functionality" measured the usefulness, convenience and variety of online features and tools available to the customer, while "Merchandise" measured the appeal, variety and availability of products for sale online.

The Stevie Award comes on the heels of earning the number two spot in customer satisfaction, behind only Amazon.com, by the ForeSee Experience Index (FXI): 2013 U.S. Retail Edition, which examined levels of customer satisfaction among Internet Retailer’s top 100 online retailers during the 2013 holiday shopping season. For the second year in a row, Vitacost.com was the #1 e-retailer among websites selling health and beauty products.

About ForeSee

As a pioneer in customer experience analytics, ForeSee continuously measures satisfaction across customer touch points and delivers critical insights on where to prioritize improvements for maximum impact. Because ForeSee's superior technology and proven methodology connect the customer experience to the bottom line, executives and managers are able to drive future success by confidently optimizing the efforts that will achieve business and brand objectives. The result is better business for companies and a better experience for consumers. Visit www.ForeSee.com for customer experience solutions and original research.

About Vitacost.com, Inc.

Vitacost.com, Inc. (Nasdaq:VITC) is a leading online retailer of healthy living products, including dietary supplements such as vitamins, minerals, herbs and other botanicals, amino acids and metabolites, as well as cosmetics, organic body and personal care products, pet products, sports nutrition and health foods. Vitacost.com, Inc. sells these products directly to consumers through its website, www.vitacost.com. Vitacost.com, Inc. strives to offer its customers the broadest selection of healthy living products, while providing superior customer service and timely and accurate delivery.


CONTACT: Investor Contact:

Vitacost.com

Kathleen Reed

Director of Investor Relations

561.982.4180 #2292

Kathleen.reed@vitacost.com

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