Absolutely nothing else added except what's in the name - just 100% organic fruit with nothing to dilute its goodness, not even water. Organic baby food at its best.
STAGE 1 BABY FOOD THEY ARE SUPER PRACTICAL!
Our pouches are perfect to pop into a handbag or a day bag and can be fed to your baby warm or cold (warmed by simply standing in hot water). They can also be served straight from the pouch, with just a spoon - no bowl necessary. In this way we think that our baby foods are the most convenient baby foods you can buy (as well as the healthiest!) and can be a perfect complement to your own cooked meals if time or location make these difficult to provide. The re-screwable cap allows for safe use for up to 48 hours if refrigerated or a partially used, freshly opened pouch can be frozen in the freezer and used for up to 3 months. However, never feed your baby previously warmed up food.
We only use whole organic fruits and vegetables in our Stage 1 baby food products, never concentrates. Some vegetables may have been frozen, immediately after being harvested, which locks in the freshly picked nutrients and minerals. We also always avoid using concentrates in our products because we want to keep 'processing' down to the minimum required to ensure our product is safe for babies.
In using whole fruits and vegetables instead of concentrates, using ingredients because of their taste and nutritional value rather than because of their price and avoiding adding preservatives or anything artificial, we offer babies pure and simple healthy foods rather than cheap and artificial tasting ones. That's our choice, and we know it is the choice of the vast majority of parents of young babies.
Our Stage 1 baby food range is a completely different concept in baby food, bring together minimally processed, carefully chosen organic natural fruits and vegetables including many super foods and extremely convenient and easy packaging.
We looked at what existing baby foods offered, and worked out ways in which we could improve on them in terms of taste, nutrition, fun and ease - while keeping very much to our pure and simple roots. Hence this range offers moms the best of both worlds - pure and simple nutritious food for your babies with homemade tastes and textures, and the convenience of a handy little pouch that makes feeding weaning babies incredibly easy whether at home or out and about.
Ella is my ten-year-old daughter and I set up Ella's Kitchen because I passionately believe that she, along with her generation, should have the opportunity to eat better food and also to discover that healthy food can be fun, tasty and cool.
We think it's important to always approach things from a child's point of view. So, we've taken simple, natural ingredients that ooze goodness and created foods, and packaging, that should really connect with kids - with flavors, colors, textures and even names that will appeal to all of their senses.
We have two ranges currently available in the United States: our Smoothie Fruits and our Stage 1 Baby Foods. In the next few months we’ll also have some exciting new product news to tell you about!
We think Ella's Kitchen is different. We hope you agree.
WHAT'S DRIVING US
Since the initial conception for Ella's Kitchen, Ella - together with Paddy, her brother, and friends - have helped me every step of the way. Kids' thoughts and ideas have been crucial to our development.
Before embarking on this adventure, I spent 10 years involved with children's television, gaining a deep understanding of children's needs and aspirations. During this time, I became increasingly aware of the frightening statistics surrounding the failing health of our children's generation.
According to the Centers for Disease Control and Prevention, over the past three decades the childhood obesity rate has more than doubled for preschool children aged 2-5 years and adolescents aged 12-19 years, and it has more than tripled for children aged 6-11 years¹. Frightening.
As a hands-on father of two children I also recognize the difficult conflicts that we all, as parents, constantly face in balancing what kids have been led to believe they want with what is actually good for them. Yet, I really couldn't see why kids wouldn't want healthy food if it was created with nothing else but them in mind - making good food cool and using tastes and textures that they will like and will try.
1 - "Prevalence of Overweight and Obesity Among Children and Adolescents: United States, 1999-2002"; Oct. 6, 2004
Since launch we have managed to forge our beliefs and dreams into a real business with an ethical outlook and a passionate core. In creating and refining our products, we have always prioritized health and nutritional value, but never at the expense of either taste or convenience.
From the beginning, we have worked closely with, and taken advice from, nutritionists who specialize in children's diet along with broadcasters, retailers, manufacturers and other experts. But most of all we have listened to real parents and drawn our inspiration from real kids