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Have your way with your gray, light your white
Perfectly Platinum Colorflage™ Conditioner elicits platinum shades to the surface as it conditions and treats hair to a silky shine. A brilliant berry-cocktail of Goji, White Raspberry and White Winter Berry combined with other powerful conditioning ingredients to light up white hair to radiate health.
Protect. Condition. Defend. Renew.
Protect: Exclusive UV fade-resistant system shields hair, maintaining color vibrancy and intergrity
Condition: Nourishing, antioxidant-powered conditioners shields against color wash-out
Defend: Exclusive sealants smooth frizz and static while also defending hair against thermal damage
Renew: Enriched color-lockers rebuild strength in rough, porous hair to make hair 'new'
PurePremium Technology blends the purest ingredients with advance applied science creating formulas that deliver the highest, salon-quality performance, with naturally exquisite results.