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Giovanni Colorflage™ Daily Color Defense Shampoo Boldly Black

Giovanni Colorflage™ Daily Color Defense Shampoo Boldly Black -- 8.5 fl oz

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Giovanni Colorflage™ Daily Color Defense Shampoo Boldly Black -- 8.5 fl oz

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Ingredients: Aqua (water), sodium cocoyl isethionate, cocamidopropyl betaine, cocamidopropyl hydroxysultaine, glycerin, acrylates copolymer, gluconolactone, sodium lauroyl sarcosinate, aminomethyl propanol, panthenol, glycol distearate, sodium chloride, sodium benzoate, amodimethicone, charcoal powder, hydroxyethylcellulose, trisodium ethylenediamine disuccinate, butylene glycol, cinnamidopropyltrimonium chloride, melia azadirachta leaf extract, juglans regia (walnut) leaf extract, melia azadirachta flower extract, amino esters-1, *glycyrrhiza glabra (licorice) extract, *rubus deliciosus (boysenberry) extract, *rubus fruticosus (blackberry) extract, krameria triandra root extract, sarothamnus scoparius extract, eclipta prostrata extract, lawsonia inermis (henna) extract, ocimum sanctum leaf extract, corallina officinalis extract, moringa pterygosperma seed oil, fragrance (includes essential oil). *Certified organic by guaranteed Organic Certification Agency.

Giovanni Colorflage™ Daily Color Defense Shampoo Boldly Black Description

  • Embolden black hair with a licorice and blackberry blend for lasting multi-dimensional radiance
  • Protect while revealing the flaunting the deep mysterious depth of the darkest hair
  • With an exclusive Antioxidant-Powered UV Fade-Resistant System
  • Eco Chic Technology
  • Organic hair care

Black is the New Black

Boldy Black Coloflage™ Shampoo shows off deep tones and exquisite mystery for long-lasting and super sleek shine, naturally.  A brillians berry-cocktail of Blackberry and Boysenberry along with Licorice extract synergistically combine with other powerful ingredients to explore lowlights and black dark-hari highlights to the surface.


Protect.  Condition.  Defend.  Renew.

Protect:  Exclusive UV fade-resistant system shields hair, maintaining color vibrancy and integrity

Condition:  Nourishing, antioxidant-powered conditioners shields against color wash-out

Defend:  Exclusive sealants smooth frizz and static while also defending hair against thermal damage

Renew:  Enriched color-lockers rebuild strength in rough, porous hair to make hair 'new'


Eco Chic Technology: The elements of earth, wind, fire and water represent a unique combination of certified organic botanicals and incredible style.


Turn on color and shine: Work through freshly shampooed hair, leave on for 2 minutes. Rinse thoroughly and go wildly into that colorful night...and day.

Free Of
Phthalates, sulfates, parabens, PEGs, animal testing.
These statements have not been evaluated by the FDA. These products are not intended to diagnose, treat, cure, or prevent any disease.
Giovanni Colorflage™ Daily Color Defense Shampoo Boldly Black -- 8.5 fl oz 4.3 5 3 3
Love this product! I use the blonde but am buying this color for a friend. I've been using the bottle style for 2 years and have never had an issue with any of the bottles. I keep it both on a shelf in shower and in hanging basket. Never seen a drop leak out. Never had the tab get loose or wear out. I give it five stars all around. My only note is that it is very concentrated compared to most shampoos so I have to remember to put a small bit in my palm (I have long hair) or if I forget and go to standard glob, I waste a lot. As I don't use it every day, I still sometimes forget. September 13, 2012
Product is good, container needs improvement I like Giovanni and this is a good product that is thick and covers my white/grey roots well. Helps stretch my in-between coloring period a bit farther. The bottle design however (inverted bottle with a snap cap) leaves a lot to be desired. It leaks all over my shower tub, leaving rings of dark color that's hard to clean. The thin snap lid would soon break off, leaving you no way to close the bottle after use. I bought several of the same brand (brown and black) and all acted the same way. I am not buying again until the company revamps its bottle design. March 3, 2012
Great for grey! I have salt and pepper hair. This shampoo imparts a softer silver color to the gray while deepening the very dark hair. My hair feels quite smooth when I use this shampoo but I also use the conditioner since my hair is long and curly. The conditioner make combing out tangles very easy. The smell the shampoo is blackberry! This shampoo and conditioner adds some volume to my hair. October 12, 2011
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Frequently Bought Together:
Giovanni Colorflage™ Daily Color Defense Shampoo Boldly Black
Giovanni Colorflage™ Daily Color Defense Conditioner Boldly Black

Retail price together: $17.98

Vitacost price: $12.58

You Save: 30%