Flaunt your gray, light your white
Perfectly Plainum Colorflage™ Shampoo lifts platinum shades for long lasting color and super-slook shine, naturally. A brilliant berry-cocktail of Goji, White Raspberry and White Winter Berry synergistically combined with other powerful ingredients so polished platinum strands emanate brilliant with traffic-stopping diamond-like shine.
Protect. Condition. Defend. Renew.
Protect: Exclusive UV fade-resistant system shields hair, maintaining color vibrancy and intergrity
Condition: Nourishing, antioxidant-powered conditioners shields against color wash-out
Defend: Exclusive sealants smooth frizz and static while also defending hair against thermal damage
Renew: Enriched color-lockers rebuild strength in rough, porous hair to make hair 'new'
PurePremium Technology blends the purest ingredients with advance applied science creating formulas that deliver the highest, salon-quality performance, with naturally exquisite results.