Why Set & Save?
Just click "Add to Set & Save" when placing items in your cart.
Lotus Foods rices are selected for superior taste, fast and easy cooking, and nutritional value. We partner in fair trade with small family farmers to preserve local biodiversity and grow rice more sustainably. This means more healthy rice choices for you and your family, a cleaner environment, and improved quality of life for farmers.
Better For You
Legend has it this ancient grain, referred to as "longevity rice", was reserved fort he emperors of China. Treasured for its delicious roasted nutty taste, soft texture and beautiful deep purple color, Forbidden Rice is a natural source of antioxidants called anthocyanins - purple pigments also found in blueberries and acai - but without the sugar. A dramatic presence on any plate, this wholesome rice cooks in only 30 minutes. Now you can eat like an emperor every day!
Better For People
Forbidden Rice is grown on hundreds of small family farms in Heilongjiang, the Black Dragon River region of China's northeast provinces. Their price premiums translate directly into more income, better health, and brighter prospects for these families.