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Smart Balance Rich Roast peanut butters are all Natural and unlike most brands, contain Omeega-3 fro Flax oil. In fact, our Rich Roast peanut butters contain 320 mg of Omega-3 ALA per serving and have no hydrogenated oils and 0g trans fat. The also provide a source of protein for adults and kids alike. Smart Balance Rich Roast varieties feature special peanuts, deep roasted for extra flavor.