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Brushing regularly with Botanically Bright helps whiten teeth*, remove plaque, and freshen breath using ingredients 100% derived from nature. It features an exclusive blend of botanicals including bee propolis and xylitol, a sugar-free sweetener from birch trees that emerging science has shown creates a tooth-friendly environment, for a toothpaste that gives you a clean, healthy-mouth feel. The cool sweetness of peppermint freshens your breath. There is no SLS, artificial preservatives, synthetic additives like phthalates or artificial flavors. It's also fluoride and paraben free. (*by removing surface stains)