All eyes are on lycopene. Lycopene is an important member of the beta-carotene family. It's also the substance that gives tomatoes their rich red color. Recent research is demonstrating that lycopene is a more powerful antioxidant than ever realized. By neutralizing free-radicals, lycopene has the ability to promote cardiovascular and prostate health, as well as support healthy cholesterol levels and overall immune function. Healthy individuals have the highest levels of lycopene in their bodies. Because the body cannot produce lycopene, dietary supplementation is particularly important to your health.