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Vitacost Anniversary Logo

Celebrating 30 years of healthy living

Special Anniversary Savings

bluebird grains farms

30% off

Bluebird Grain Farms

Kodiak Cakes

30% off

Kodiak Cakes

mount hagen

30% off

Mount Hagen

Nature's Bakery

30% off

Nature's Bakery

one degree

30% off

One Degree Organic Foods


30% off


Celebrating 30 Years

For three decades, Vitacost has championed wellness with trusted natural, organic and eco-friendly products, supporting every stop and detour along a wellness journey.

Sale-A-Bration: 30% Off Thursdays

Love From Our Long-Time Customers



"Best packing! Super fast shipping! Best prices & high quality products! I love Vitacost and you will love them too!"

-Verified Shopper



"Year after year, month after month, I depend on Vitacost for most of my supplements and many of my food items. Great service, quick and easy every time. I could not do without Vitacost!"

-Verified Shopper



"I love that I can get healthy, new products and a good variety of groceries for a cheaper cost. I always take advantage of their coupons and free shipping and will definitely be reordering in the future."

-Verified Shopper

Great Products
Quick Delivery


"Love the variety of products you offer. Your prices can't be beat and shipments are always quick. I've been ordering for many, many years and will continue to do so. I trust the quality of your products..."




"I've ordered from Vitacost for years and am very pleased with their selection, prices, customer service, and website performance. If a mistake is made, they make every effort to correct things. My order arrives quickly too..."


Why I shop
at Vitacost


"I've been shopping at Vitacost for many years. Obviously I've been satisfied. If I want a health product, Vitacost usually has and at a reasonable price. Also Vitacost has fast service and fast shipping."


Fan Favorites From the Past 30 Years

What the Health Happened in 1994?

Infographic Displaying Trends in 1984
Infographic Displaying Trends in 1984

Trends Through the Years

woman holding vitamins

What Vitamins Should I Take if I'm Just Starting Out?

Build a regimen
coconut products

20 Creative Uses for Coconut Oil Around Your Home

Helpful ideas
Vegan Burger

Baked Black Bean Walnut Burgers

Get the recipe

Vitacost’s 30th Anniversary: Celebrate With Us!

We're hitting a milestone — 30 years as one of the nation’s top online retailers of health and wellness products. At Vitacost, we value wellness for everyone. It’s our mission to bring you the best vitamins and supplements, specialty-diet foods, eco-friendly home products, clean beauty must-haves and so much more – at prices that make it easier to live your best life.

And we’re celebrating this special occasion with savings all year long! Be sure to visit us often for exclusive anniversary specials and limited-time offers throughout 2024. Our #30Thursdays event is just one many sales you’ll enjoy this year, with deep discounts on supplements, healthy food deals and so much more. Don’t miss out on our year-long sale-a-bration!

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Vitacost: A Trusted Vitamin Shop & Destination for Healthy Living

Like us? Our customers love us! With over 106,000 reviews on, 86% of customers have rated us with five stars for our exceptional service and outstanding selection of health and wellness products.

At Vitacost, savvy savers and health enthusiasts alike find their haven, with daily vitamin and food sales galore. With an assortment of nearly 40,000 products and more than 2,000 premium health and wellness brands, shoppers have every reason to keep coming back. Why look elsewhere when you’ll find the best products – at amazing prices – here at Vitacost? But don’t just take our word for it:

A wonderful experience

"Everything was perfect. My items were wonderful. The shipping was wonderful. Thank you very much."
—Reviewer2993591140, 11-07-2023

Excellence start to finish

"Great products, price, easy system to navigate, and prompt delivery. Very pleased and will definitely order merchandise from Vitacost again."
—Reviewer3255864444, 11-06-2023

When I have a problem with quality, this company takes care of me right away. Love love

"Best company I've used won't be sorry"
—Reviewer2846573025, 11-05-203

Great Prices!

"Great prices and a good selection of clean products. I received my order sooner than anticipated too. Thank you!"
—Reviewer1106240747, 11-06-2023

30 Years of Vitacost: 30 Fun Facts

Think you know everything about Vitacost? Think again!

1. Vitacost ships to over 150 countries.

2. In 1994 Vitacost began operations under the name Nature's Wealth Company.

3. Vitacost has a retail store in Las Vegas, Nevada.

4. Vitacost started as a mail-order vitamin catalog.

5. While initially known for vitamins and supplements, Vitacost has grown to offer an extensive range of products including health foods, beauty products, sports nutrition, and even pet health items.

6. Vitacost was acquired by Kroger in 2014.

7. Vitacost carries nearly 40,000 health and wellness products.

8. Vitacost is headquartered in Boca Raton, Florida.

9. Vitacost has over 5,200 recipes on The Upside blog.

10. Vitacost was the title sponsor of the Delray Beach Open in 2019.

11. Vitacost has its own line of sports & fitness supplements, ARO: Black Series.

12. Vitacost hast its own line of beauty products, Glonaturals.

13. Vitacost has its own line of cleaning products, The Clean Collection.

14. Vitacost offers FREE standard shipping over $49.

15. Vitacost caters to over 10 specialty diets including gluten-free, dairy-free, keto and more.

16. Vitacost is committed to featuring environmentally conscious brands.

17. Vitacost offers a subscription service, Autoship, allowing customers to receive products on scheduled terms to avoid having to reorder manually every time essentials are needed.

18. Vitacost provides a wealth of information to customers through The Upside blog, which features articles and advice from health experts, plus better-for-you recipes.

19. Vitacost is known for its sales and frequent promotions, allowing customers to stock up on their favorite wellness products at discounted prices.

20. Vitacost was inducted into Inc Magazine's "Inc. 500 Lifetime Hall of Fame" in 2006.

21. Vitacost received two awards from the Survey in 2017 for overall consumer satisfaction.

22. Vitacost has its own proprietary line of food items including beans, coconut oil, nut butters and more.

23. As part of the Zero Hunger, Zero Waste initiative, Vitacost is committed to ending hunger in communities and reducing waste.

24. Vitacost offers a student discount of 15%

25. Vitacost ships orders from three locations: Lexington, North Carolina, Las Vegas, Nevada and Florence, Kentucky.

26. Vitacost has had more than 360 contributors provide content to their blog, The Upside.

27. According to social media, the most beloved product that Vitacost carries is Vitacost Coconut Oil.

28. Vitacost carries more than 2,000 health and wellness brands.

29. In 2023, Vitacost reintroduced their line of organic nuts and seeds.

30. Vitacost has more than 500 employees across the United States.

The Vitacost Blog: Top Content on The Upside, as Chosen by Our Readers

If you’re interested in the latest health and wellness news and trends, The Upside is your go-to destination. Boasting a library of over 11,000 blog posts covering everything from supplements and nutrition to fitness, recipes and beauty, there's always fresh insight into living a healthier life or a delicious, new recipe to sink your teeth into. Check out some of our fan faves here:

10 Natural Toothpastes Vitacost Customers Buy on Repeat
Keep your oral health in tip top shape without all the questionable ingredients. Here are 10 natural toothpastes Vitacost customers recommend for a deep clean, fresh mouth and whiter smile.

A Beginner's Guide to 'Supplement Stacking'
Promoted by the hustle culture of athletes, fitness gurus, biohackers and high-tech execs, supplement stacking is racking up attention. But do supplement stacks actually work? Let’s take a look at the science behind some of the most popular types.

Roasted Sweet Potato Hummus
Hummus is a great healthy go-to to have on hand. This version incorporates classic ingredients like chickpeas and tahini, but adds the sugary nuttiness of roasted sweet potato. Paprika, cumin and garlic lend heat and harmony for a warming, savory vibe.

The 9 Best Natural Laundry Detergents at Vitacost, According to Our Customers
If you’re taking steps to switch to natural products for a cleaner lifestyle and to better the environment, be sure to add laundry detergent to your list. Find out which laundry detergents Vitacost customers count on, and start using something better for your family – today!

How to Set Yourself Up for a Zero-Waste Lifestyle
The average American consumer produces just under five pounds of trash each day, while a family creates about 18 pounds. To help curb your output, take these seven steps toward a zero waste lifestyle.

Health Foods and Vitamins for Sale: Find Everything You Need at Vitacost

Navigating the vast world of health and wellness can be overwhelming, but shopping at Vitacost makes it easy. As your premier online destination for wellness, we offer an impressive lineup of over 2,000 brands, all just a click away. Be sure to take advantage of our anniversary discounts and exclusive special offers across these trusted brands and many others.

Bob’s Red Mill

Vitacost offers a selection of Bob's Red Mill favorites, from versatile gluten-free flours to nourishing steel-cut oats, all priced to make healthy living accessible.

Seventh Generation

Seeking chlorine-free toilet paper or natural fabric softener for your laundry? Look no further than Seventh Generation for your home care essentials. Choosing Seventh Generation at Vitacost doesn't just mean embracing a sustainable lifestyle; it also means enjoying unique sales, discounts and coupons exclusive to Vitacost customers.


Discover top-tier vitamins, supplements, essential oils and nutritious foods from NOW at Vitacost, boasting an expansive selection at great prices.

Nordic Naturals

Stocking up on your supply of Nordic Naturals omega-3 oils? Vitacost is the go-to place. We provide a comprehensive range of Nordic Naturals offerings, paired with exceptional sales, promotions and prices that will make you smile.

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