Dear friends,

Our Silly Strawberry Fluoride-Free Toothpaste for children uses calcium and silica to gently clean and delicious real fruit--not artificial sparkles and bubble gum flavors--to appeal to your child's taste. With Tom's of Maine, brushing is an experience you'll both enjoy.

Fluoride-free
Some parents feel their children get enough cavity-fighting fluoride in the foods they eat and the water they drink, and don't want fluoride in their child's toothpaste. Other parents want to avoid fluoride altogether. We produce fluoride-free toothpaste because we respect our customers' diverse needs and interests.

What is Natural Care?
Our philosophy of "Natural Care" guides us in doing what is right for our customers, employees, communities, and environment. We fulfill our Natural Care mission by donating 10% of our profits and 5% of our employees' paid time to charitable organizations, by adhering to our standards of natural sustainable, and responsible, and by not testing on animals.