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Shea butter restructures and smoothes the hair cuticle, African wild honey provides extra moisture and shine, and rooibos encourages new hair growth and improves overall hair condition. For dry or damaged hair.
Alaffia was founded to alleviate poverty and advance gender equality in West Africa through the fair trade of handcrafted shea butter. Alaffia's mission embodies three clear principles:
Create - Alaffia formulates and creates their products based on indigenous beauty knowledge and fair trade ingredients.
Inform - Alaffia's products inform the public about the interconnections between communities and how, together, they can alleviate poverty through fair trade and sustainable choices.
Empower - Alaffia's fair trade shea butter cooperative and community projects encourage self empowerment and gender equality for women in their West African communities.