Why Set & Save?
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My buddies and I far prefer the explorative method of riding. Rather than being blown off the bigger "red roads" by the noise and dust of passing semis, we seek our the serenity and quiet of remote alpine valleys on the smaller "white roads" - views of massive rock faces and glaciers at every turn. We've carried road bikes on our shoulders over high mountain passes, slid down vast glaciers along side our bicycles, and stumbled upon more quaint villages than I can count.
As with our cycling epics, it is the winding road - not the destination - that drives Clif Bar. It's a simpler, more rewarding style of riding - and doing business. From our people , to our products, to our planet, it is on the smaller "white road" that we choose to travel.