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Giovanni Colorflage™ Daily Color Defense Shampoo Boldly Black

Giovanni Colorflage™ Daily Color Defense Shampoo Boldly Black -- 8.5 fl oz

  • Cruelty free
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Giovanni Colorflage™ Daily Color Defense Shampoo Boldly Black -- 8.5 fl oz

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Ingredients: Aqua (water), sodium cocoyl isethionate, cocamidopropyl betaine, cocamidopropyl hydroxysultaine, glycerin, acrylates copolymer, gluconolactone, sodium lauroyl sarcosinate, aminomethyl propanol, panthenol, glycol distearate, sodium chloride, sodium benzoate, amodimethicone, charcoal powder, hydroxyethylcellulose, trisodium ethylenediamine disuccinate, butylene glycol, cinnamidopropyltrimonium chloride, melia azadirachta leaf extract, juglans regia (walnut) leaf extract, melia azadirachta flower extract, amino esters-1, *glycyrrhiza glabra (licorice) extract, *rubus deliciosus (boysenberry) extract, *rubus fruticosus (blackberry) extract, krameria triandra root extract, sarothamnus scoparius extract, eclipta prostrata extract, lawsonia inermis (henna) extract, ocimum sanctum leaf extract, corallina officinalis extract, moringa pterygosperma seed oil, fragrance (includes essential oil). *Certified organic by guaranteed Organic Certification Agency.

Giovanni Colorflage™ Daily Color Defense Shampoo Boldly Black Description

  • Embolden black hair with a licorice and blackberry blend for lasting multi-dimensional radiance
  • Protect while revealing the flaunting the deep mysterious depth of the darkest hair
  • With an exclusive Antioxidant-Powered UV Fade-Resistant System
  • Eco Chic Technology
  • Organic hair care

Black is the New Black

Boldy Black Coloflage™ Shampoo shows off deep tones and exquisite mystery for long-lasting and super sleek shine, naturally.  A brillians berry-cocktail of Blackberry and Boysenberry along with Licorice extract synergistically combine with other powerful ingredients to explore lowlights and black dark-hari highlights to the surface.


Protect.  Condition.  Defend.  Renew.

Protect:  Exclusive UV fade-resistant system shields hair, maintaining color vibrancy and integrity

Condition:  Nourishing, antioxidant-powered conditioners shields against color wash-out

Defend:  Exclusive sealants smooth frizz and static while also defending hair against thermal damage

Renew:  Enriched color-lockers rebuild strength in rough, porous hair to make hair 'new'


Eco Chic Technology: The elements of earth, wind, fire and water represent a unique combination of certified organic botanicals and incredible style.


Turn on color and shine: Work through freshly shampooed hair, leave on for 2 minutes. Rinse thoroughly and go wildly into that colorful night...and day.

Free Of
Phthalates, sulfates, parabens, PEGs, animal testing.
These statements have not been evaluated by the FDA. These products are not intended to diagnose, treat, cure, or prevent any disease.
Giovanni Colorflage™ Daily Color Defense Shampoo Boldly Black -- 8.5 fl oz 4 5 7 7
Great Shampoo, Horrible container. I love the shampoo. It does keep color from fading, however, it doesn't clean as well as some shampoos. I do think it's the best of this type of product due to the natural ingredients. The only problem I've had is the bottle design which (inverted bottle with a snap cap) leaves a lot to be desired. The last time I ordered it, it leaked in transit and they had to replace all the shampoo and the other products ordered, which they did without question. Also, the hard to close lid sometimes leaks all over my shower tub. And it does stain the grout if you don't notice the leak right away and get it off right away. March 17, 2015
Didn't work as promised Unfortunately, this shampoo didn't do much to help keep my dyed hair black and my color actually seemed to fade pretty quickly. I also found the shampoo pretty drying. Not a repurchase. January 14, 2015
Best of its type I love the Giovanni line of hair products. They are cruelty-free, have nice ingredients, smell good and work a reasonable price. This shampoo makes my hair really soft and glossy; when I use it regularly, there is a definite darkening, and it helps to camouflage the grey bits in my naturally coloured black-brown hair. I use it with the companion conditioner. I have tried several similar products-this one is the best. July 25, 2014
Great for colored hair I dye my hair black on a regular basis and bought this shampoo to prevent the color from fading so quickly. I have not been disappointed. It makes my color last longer and noticeably deepens the hue. My hair looks and feels healthier! September 10, 2013
Love this product! I use the blonde but am buying this color for a friend. I've been using the bottle style for 2 years and have never had an issue with any of the bottles. I keep it both on a shelf in shower and in hanging basket. Never seen a drop leak out. Never had the tab get loose or wear out. I give it five stars all around. My only note is that it is very concentrated compared to most shampoos so I have to remember to put a small bit in my palm (I have long hair) or if I forget and go to standard glob, I waste a lot. As I don't use it every day, I still sometimes forget. September 13, 2012
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Frequently Bought Together:
Giovanni Colorflage™ Daily Color Defense Shampoo Boldly Black
Giovanni Colorflage™ Daily Color Defense Conditioner Boldly Black

Retail price together: $17.98

Vitacost price: $12.58

You Save: 30%

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