Collagen is our body's most abundant protein and serves as the key structural molecule in our tissues, joints, and skin. During our youth, collagen supports strong, thick hair and helps prevent wrinkles from forming. In our early 20's, collagen begins to diminish by about 1% per year. By the age of 30, the signs of collagen reduction begin to become visible. Skin wrinkles when collagen is not present in the correct concentration; it becomes too 'elastic' (i.e. not enough support and structure). Collagen reduction can be felt too. The cartilage in our joints begin to wear at a greater rate. Youtheory has added select vitamins and minerals to enhance your experience. Supplementing your diet with collagen is similar to supplying the construction materials to build back what nature erodes away.