Doing Good With the Power of Business…as it Should “B”

New Chapter

by | Updated: December 2nd, 2016 | Read time: 2 minutes

When you shop for products and services, do you look for companies who go the extra mile to support people and planet, perhaps by sourcing sustainably, having products Non-GMO Project Verified, or supporting philanthropic causes? Many consumers want to know if a business really gets it and looks out for Mother Earth, not just the bottom line. And more and more companies are making their positive missions official by becoming Certified B Corporations.

New Chapter: First B Corp Certified Supplement Company

B Corps Meet Higher Standards

Certified B Corporations, or “B Corps,” are a new kind of company that uses the power of business to solve social and environmental problems. The B stands for “benefit.” B Corps aim to be not only the best in the world, but also the best for the world. B Corps have to be transparent about their progress and their challenges. Each company goes through a four-part impact assessment and pledges accountability in these areas going forward. Anyone can review the results online! The four pillars of impact are:

Workers—how is the company’s work environment and compensation?

Community—how does the company give back to their community and the communities of any suppliers or distributors?

Governance—how is the company being accountable and transparent?

Environment—what is the company’s carbon footprint? What about emissions and water usage?

“B” the Change—Support B Corps!

Learning about B Corps helps you use the power of your dollar for positive change. When you add a B Corp product to your cart, you are “purchasing with a purpose.” You’re supporting not only that business, but also good quality of life for its workers as well as good environmental practices. This is certainly true of products from New Chapter®, the Vermont-based vitamin and supplement company that proudly became a Certified B Corp earlier this year.

At New Chapter, we’ve been guided by our sustainable and organic mission since our inception in 1982, delivering the Wisdom of Nature to all those seeking wellness. From Wholemega® Whole Fish Oil that’s sustainably caught in Alaska, to the certified organic vegetables and herbs in our multivitamins, to all of our Non-GMO Project Verified products such as Zyflamend® and Bone Strength Take Care®, you can rely on New Chapter to support your nourishment needs while also working toward positive change in the world.

Help us make a difference in being a force for good. You, too, can help “B” the change by seeking B Corp products and services. As a B Corp, New Chapter can define business success in terms of people and planet… as it should be.