Introducing a New Way to Shop at

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by | Updated: December 3rd, 2019 | Read time: 2 minutes

You already love shopping at for the incredible selection of health and wellness products, our great low prices and, of course, the convenience of  browsing from the comfort of home (in your pajamas, if that’s what you like!). Now, you can enjoy all these benefits, with a little something extra thrown into the mix.

Are you ready to have some fun?!


That’s right””shopping for supplements, organic and gluten-free foods, natural skincare and bath supplies, baby and pet essentials and all your favorite Vitacost products is about to become entertaining, thanks to a new digital platform for iPad, which was unveiled today.

Without downloading an app, customers can now  shop “swipe-and-drag” style on their iPads, tapping unique “browsing bubbles” for helpful information about products,  including  ingredients and dietary attributes. But the  good times don’t stop there! Users will also be presented with “bubbles” of opportunity, or visual suggestions for  additional  items they might  enjoy (and  might not have realized were part of Vitacost’s extensive inventory of nearly 40,000 products).

“Our goal was to make the online shopping experience more interactive and fun for our customers, mirroring that of a traditional retail store,” stated David Zucker, Chief Marketing Officer of “Consumers using our new digital platform are offered an endless array of product suggestions through the browsing bubbles, increasing awareness of the vast selection of products and brands that Vitacost carries “” such as gluten-free foods, cruelty-free personal care products, vitamins, supplements and non-GMO products.”

Ready to give it a try? Visit  from your iPad today. We’d love to hear what you think!  Please let us know in the comments below.

Vitacost Staff

Who’s behind the content you’re reading on The Upside? Meet the Vitacost Content Team – Elyssa, Lynn, Stephanie and Rebecca! We’re a passionate group of writers and editors on a mission to bring you the best information on wellness topics that matter to you. Whether it’s breaking health news, eco-focused advice, natural home care how-tos, mind-body tips or trendy (better-for you!) recipes and specialty diet guides, we put our all into creating content that helps you live your healthiest life. We’d love to hear from you! Email us at if you have feedback, questions, a story to share or you just want to say “Hi.” Thanks for visiting!