Learn the Simple Truth: What is “Free From 101+?”

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by | Updated: January 18th, 2017 | Read time: 3 minutes

Is something missing? If you’re packing for an Alaskan cruise, you’d be left in the cold without a hat and gloves. But sometimes, things go missing and it’s not all bad. Consider your shopping list for a moment. Whether you know it or not, you actually want your favorite pantry staples and household must-haves to be lacking something…or more than 100 things. Free from 101+ artificial preservatives and ingredients, Simple Truth® and Simple Truth Organic® products deliver healthy living as it should be: honest and affordable. You’ll recognize and be able to pronounce every ingredient, while high-fructose corn syrup, nitrates and parabens take a hike. Now doesn’t it feel good to miss out?

Now you can shop Simple Truth at Vitacost.com!

What is “Free from 101+?”

All Simple Truth® and Simple Truth Organic® products are free from the following:


A [su_list icon=”icon: fa-window-close-o”]

  • Acesulfame-K (acesulfame potassium)
  • Acetylated ester of mono- and diglycerides
  • Ammonium chloride
  • Antibiotics
  • Artificial colors (Synthetic and FD&C Certified)
  • Artificial flavors
  • Aspartame
  • Astaxanthin, acceptable in supplements, if natural
  • Azodicarbonamide
  • Autolyzed yeast extract


B [su_list icon=”icon: fa-window-close-o”]

  • Bentonite (acceptable in supplements)
  • Benzoates in food
  • Benzyl Alcohol
  • Benzoyl peroxide
  • BHA (butylated hydroxyanisole)
  • BHT (butylated hydroxytoluene)
  • Bisulfites
  • Bleached flour
  • Bromated flour
  • Brominated vegetable oil (BVO)


C [su_list icon=”icon: fa-window-close-o”]

  • Calcium bromate
  • Calcium disodium EDTA
  • Calcium peroxide
  • Calcium propionate
  • Calcium stearoyl-2-lactylate
  • Calcium sorbate
  • Caprocaprylobehenin
  • Carmine
  • Certified colors
  • Cochineal
  • Cyclamates
  • Cystine (I-cysteine), as an additive for bread products


D [su_list icon=”icon: fa-window-close-o”]

  • DATEM (diacetyl tartaric and fatty acid esters of mono and diglycerides)
  • Diglycerides (acceptable in supplements)
  • Dimethylpolysiloxane
  • Dioctyl sodium sulfosuccinate (DSS)
  • Disodium calcium EDTA
  • Disodium dihydrogen EDTA
  • Disodium guanylate (GMP)
  • Disodium succinate
  • Dimethylamylamine (DMAA)


E [su_list icon=”icon: fa-window-close-o”]

  • EDTA-ethylenedia mine-tetra acetic acid-chelating preservative
  • Erythorbic acid
  • Ester gums
  • Ethanol, ethyl alcohol, except thatwhich is used as a natural flavor carrier
  • Ethyl vanillin
  • Ethylene oxide
  • Ethyoxyquin


F [su_list icon=”icon: fa-window-close-o”]

  • FD&C colors (food dye & color)


G [su_list icon=”icon: fa-window-close-o”]

  • Glycerol ester of wood rosin


H [su_list icon=”icon: fa-window-close-o”]

  • Hexa-, hepta- and octa-esters of sucrose
  • High-fructose corn syrup
  • Hydrogenated/partially hydrogenated fats & oils
  • Hydroxpropyl guar gum


M [su_list icon=”icon: fa-window-close-o”]

  • Methylene chloride
  • Methyl silicon
  • Modified food starch (acceptable if not chemically modified)
  • Monoglycerides
  • Monosodium glutamate (MSG)


N [su_list icon=”icon: fa-window-close-o”]

  • Neotame
  • Nitrates/nitrites


O [su_list icon=”icon: fa-window-close-o”]

  • Oxystearin


P [su_list icon=”icon: fa-window-close-o”]

  • Parabens
  • Partially hydrogenated oil
  • Polydextrose
  • Potassium benzoate
  • Potassium bisulfate
  • Potassium bromate
  • Potassium hydroxide
  • Potassium metabisulfite
  • Potassium nitrate or nitrite
  • Potassium sorbate (acceptable in supplements only)
  • Propionates (calcium and sodium)
  • Propyl gallate
  • Propylene oxide
  • Propylparaben


S [su_list icon=”icon: fa-window-close-o”]

  • Saccharin
  • Simplesse
  • Sodium aluminum phosphate
  • Sodium aluminum sulfate
  • Sodium benzoate
  • Sodium bisulfate
  • Sodium diacetate
  • Sodium ferrocycanide
  • Sodium glutamate
  • Sodium metabisulfite
  • Sodium nitrate/nitrite
  • Sodium propionate
  • Sodium sterol lactylate
  • Sodium steroyl-2-lactylate
  • Sodium sulfite
  • Solvent extracted oils, as stand-alone, single-ingredient oils (except grapeseed oil)
  • Sorbic acid
  • Sucralose
  • Sucroglycerides
  • Sucrose polyester (Olestra, Olean)
  • Sulfites (Sulfur dioxide), acceptable if naturally occurring, 3.g., vinegar


T [su_list icon=”icon: fa-window-close-o”]

  • Tartrazine
  • TBHQ (tertiary butylhydroquinone)
  • Tetrasodium EDTA
  • Trans fatty acids


V [su_list icon=”icon: fa-window-close-o”]

  • Vanillin, Synthetic