8 Natural Makeup Products Vitacost Customers Can’t Stop Buying

Alexandra Shimalla

by | Updated: May 21st, 2021 | Read time: 6 minutes

We put our skin through a lot in our lifetimes: sun exposure, sleepless nights, exposure to environmental toxins – the list goes on and on. Even the things we eat and drink affect our skin. So, the products we use – from soap and lotion to sunscreen and makeup – really matter, especially for those of us with allergies or sensitive skin. Choosing high-quality natural skincare and makeup products is a smart way to ensure you’re taking the best care of your skin.

Woman Who Uses Natural Makeup Products Applying Mascara at Desk with Laptop | Vitacost.com/blog

Why choose natural makeup products?

It would seem that a quick swipe of lipstick or brush of blush on your cheeks isn’t a big deal, when it comes to the health of your skin. But years and years of use translates to a lot of exposure to whatever ingredients are in the products. Choosing natural makeup products helps you to avoid any potentially negative effects of chemicals (such as parabens, phthalates and artificial fragrances) found in conventional cosmetics.

Here, we’ve rounded up a list of eight natural beauty products that Vitacost customers can’t get enough of—from primer to powder and more. Most of these picks are also vegan and cruelty-free (a bonus for the environment and our animal friends!). Give them us try, and let us know what you think!

Top 8 natural makeup products

Reviva Labs Makeup Primer

A cosmetic primer is typically applied to skin before makeup so that your liquid foundation or powder goes on smoother and stays on longer. Reviva Labs primer helps cover fine lines and wrinkles and conceals your pores while also fighting off excess oil. Your skin will feel smooth – not weighed down like some primers can feel—according to more than one customer review. This primer is also fragrance-free. Simply apply a dab or two to your fresh, clean face and allow it to absorb before applying your makeup.

What customers are saying:

“This is an excellent primer on par with the much more expensive products sold by big-name cosmetic companies. This is the only primer I buy now, just got one for my daughter because she was always borrowing mine!” -EdnaReviva Labs Makeup Primer | Vitacost.com/blog

EccoBella FlowerColor Mascara

EccoBella’s products are plant-based, gluten-free, cruelty free, fragrance free, vegan and made from organic, non-GMO ingredients. All too often, our beloved mascaras are made from a mixture of ingredients and chemicals that you can’t pronounce. EccoBella’s mascara is made from a combination of natural clay and iron oxides, which are great for people with sensitive skin and eyes. Although it’s not waterproof, this mascara is water-resistant (so it stays on longer, but is still easy to remove before bed). The product’s natural waxes wrap around your lashes, helping with that beautiful lengthening effect we all love. The natural clay helps thicken your lashes while the caranuaba wax (made from palm leaves) gives your eyelashes a glossy finish. If you need a quick touch up on the go, it comes with a built-in mirror!

What customers are saying:

“Love this mascara. Goes on nicely with no clumps, covers my lower lashes easily, and best of all no smearing! Gives me a natural look with defined lashes. No weird buildup. Stays on, feels soft and natural. Will definitely be buying this again.” -AltheaRose

Ecco Bella FLowerColor Mascara Black | Vitacost.com/blog

Honeybee Gardens Pressed Mineral Powder

When it comes to picking the right foundation, you want something that looks natural, feels lightweight and can provide good, even coverage. Honeybee Gardens’ all-natural foundation meets all of those requirements while also being fragrance- and oil-free. Reviewers praise the foundation’s coverage and natural look. Many note that it doesn’t feel cakey and allows their skin to breathe while still providing the all-day, long-lasting coverage they need.

This powder is paraben- and talc-free, gluten-free and certified vegan. There are four shades available at Vitacost.com. Note that the product is a pan of powder only; the compact is sold separately.

What customers are saying:

“I’ve been using Honeybee Gardens for many years now. I wanted something to compliment this foundation since it was a tad bit too dark, so I bought this on a whim. Now I can’t live without it! Soft, light, beautiful finish, and the price is amazing!” -tmissionHoneybee Gardens Pressed Mineral Powder Luminous | Vitacost.com/blog

Pacifica Dreamlit Under Eye Brightener

The tell-tale sign of a bad night of sleep: dark circles under our eyes. Luckily, there’s a natural makeup product for that! Pacifica’s Dreamlit brightener will save the day. This under-eye brightener’s bare color is the perfect touch-up to help lessen the look of those sleepless nights. Made from natural, vegan minerals, Dreamlit brightener gives your skin a zing, softening lines, reducing dark circles and lessening signs of fatigue. The magic wand combines caffeine, kelp extract, peptides and rose oil to naturally brighten your skin, leaving you with an illuminating effect.

What customers are saying:

“Subtle and effective under eye brightener. I have some textured skin under my eyes that thicker products can spotlight. This could be applied thinly enough and blended so that it didn’t make those areas stand out. It’s a little bit of sunshine in a bottle :)” -SiggylovesPacifica Dreamlit Under Eye Brightener | Vitacost.com/blog

Pacifica Mineral Eye Shadow Palette Pink Nudes

With so many potential uses, who doesn’t love a nude eyeshadow palette? Another Pacifica product, this mineral eye shadow pink/nude palette features varying shades of pinks, creams and browns. Made from coconut water, these pastel shadows are perfect for everyday wear – to give yourself a subtle, more natural look or dreamy, smoky eyes. Pacifica’s mineral eye shadow is free of parabens, petroleum, talc and phthalates.

What customers are saying:

“This eyeshadow shade selection is so feminine and beautiful. It goes on so well and stays on!” -Grammy of 4!!Pacifica Mineral Eye Shadow Palette Pink Nudes | Vitacost.com/blog

Burt’s Bees 100% Natural Moisturizing Lipstick

Burt’s Bees is revolutionary in the natural makeup game, and this moisturizing lipstick is the prime example of the company’s dedication to creating environmentally conscious products from ingredients you can actually pronounce. This long-lasting lipstick provides all-day color and coverage. There are nine shades with fun, funky names like Wine Wave (a deep, dark red) and Nile Nude (a creamy color) to Suede Splash (a fun yet subtle pink) and Crimson Coast (a bold brown). Reviewers rave about the moisturizing benefit of this lipstick. It contains a combination of beeswax, moringa oil, raspberry seed oil and vitamin E to achieve this effect.

What customers are saying:

“I bought the lipstick as a last minute thought and have been very impressed with the lasting color and moisturizing effect of it. The lipstick has great ingredients and feels good.” -jersch

“Absolutely beautiful feeling, one swipe, full coverage lippies!! I’ve always been a natural makeup girl; just mascara and a beautiful lip on and out the door I go. I Adore Urban Decay and Bobbi Brown for their bullet lipsticks and these r right up there with color deposit and amazing feel and lasting for a satin formula!! Beautiful lipsticks! Now I can get several colors for this kinda price! First one I bought was the color nude mist and it’s much peachier than I’d hoped for but pretty!

Just don’t care for orangey tones w my med cool toned coloring so I’m ordering a few here to find a better color for myself. Just GORGEOUS!” -KellybeachBurt's Bees 100 Natural Moisturizing Lipstick Wine Wave | Vitacost.com/blog

Gabriel Moisturizing Liquid Foundation

If powder foundation isn’t for you, consider giving this liquid version a try. Gabriel’s moisturizing liquid foundation is available in five different shades. Many reviewers note using it loyally for years and commend its natural look and light, airy feel. Thanks to a fully plant-based ingredients list, the foundation doesn’t leave your skin feeling (or looking) oily. Gabriel notes that this foundation is especially beneficial to people with dry, sensitive skin.

What customers are saying:

“I’ve used this product for years and it’s still consistently excellent, not to mention pure and actually good for my skin.” -annieGabriel Moisturizing Liquid Foundation | Vitacost.com

Beauty Without Cruelty Eye and Face Makeup Remover

Lastly, we can’t showcase makeup without mentioning the importance of removing it every day. Although these products do a great job of making us look gorgeous, you’ve got to remember to wash your face clean at the end of the day, allowing your skin to breathe and rejuvenate before the next day’s application. Beauty Without Cruelty’s gentle Eye and Face Makeup Remover has been around for decades – since 1963. Perfect for people with easily irritated eyes and skin, it gently cleans the makeup, dirt and oil that clings to your face after a long day. While removing makeup, it also moisturizes your skin without leaving any oily residue.

What customers are saying:

“This is the best makeup remover I have ever used! Super gentle and non-irritating but actually removes makeup and mascara very well.” -Weimlover

“Gets all of my eye makeup off, not oily and doesn’t sting or hurt my eyes!” -lisaed716

Beauty Without Cruelty Eye and Face Makeup Remover | Vitacost.com/blog