Vitacost and the Leaping Bunny: A Cruelty-Free Connection

by | Updated: December 3rd, 2016 | Read time: 1 minute

That beautiful shade of pink looks perfect on your pouty lips. But are innocent animals paying the price for your favorite lipstick?

Every day, adorable bunnies, mice, rats, birds, primates, even dogs and cats are subjected to cruel and unnecessary animal testing. Their skin, eyes and insides are exposed to harmful toxins and chemicals that cause irritation, damage and even death.

Is there anything you can do to stop the cycle of cruelty?

cruelty-free products

The label is a good place to start.

According to a recent survey conducted by, nearly 75 percent of women who responded stated that a cruelty-free label was important when selecting cosmetics.

When picking out a shampoo, toothpaste, lip balm, perfume or any other personal care product, be on the lookout for the Leaping Bunny logo (left) – which signifies that the product and its ingredients are cruelty-free.

Are you ready for some good news?   You won’t have to look hard to find safe and effective cruelty-free products.

That’s because has recently launched a cruelty-free specialty store, stocked with more than 2,000 Leaping Bunny-certified products for skin, hair, body and more. You’ll find cruelty-free favorites from top brands such as Tom’s of Maine, Beauty Without Cruelty, Jason and Avalon Organics, to name a few. And everything is offered at the same low prices you’ve come to expect from Vitacost.

Speak up for those who can’t speak for themselves. Cast your vote for cruelty-free policies by choosing products that are not tested on animals.