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The Story Behind LÄRABAR

While trekking along the Colorado Rockies, it dawned on Lara Merriken that her go-to portable snack, trail mix, was in need of a makeover. In that moment, the first LÄRABAR was imagined! Available in so many flavors, these delicious, convenient snacks are made with recognizable ingredients, including fruits, nuts and seeds. Watch this video clip to find out how Lara’s simple idea raised the bar.

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Shop top-selling flavors: cashew cookie, cherry pie, carrot cake & more
NEW: Browse the latest LÄRABAR creations
Heading out? Grab one of these portable, gluten-free bars to snack on!

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