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Vitacost Brands

High-quality wellness at affordable prices


Vitamins, Herbs, Food & more

Simple Truth

Food, beauty & household products

Private Selection

Gourmet foods & ingredients


Natural pet food with added nutrients


Targeted sports nutrition

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Meet Our Supplements

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Food & Beverages

Food & Beverages



Beauty & Personal Care

Beauty & Personal Care

Sports & Fitness

Sports & Fitness



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Inspiration from The Upside

These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any disease.

Vitacost Brands

The quality of the products you and your family use every day is important. To us, it's the most important thing. That's why we've been providing hundreds of the highest-quality healthy essentials through our very own Vitacost brands since 1999.

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Vitacost Brand Essentials

Like your own household, the Vitacost family of brands features a little something for everyone. Not only are we known for our quality supplements at an exceptional value, but the Vitacost name can be found on a variety of foods, sports nutrition and skin care products.

Vitacost®: Explore nutritional supplements, baking ingredients, snacks, pantry staples (such as pure organic almond butter – yum!) and skincare must-haves. We designed our Glonaturals line to be your go-to for body and home necessities. Find castile soap, organic argan oil, non-GMO sunscreen and more.

Simple Truth: Simple Truth and Simple Truth Organic products are affordable, honest and free from 101 potentially harmful ingredients.

ARO: We’re big fans of quality fitness fuel and we’re totally aware that searching for the right supplements can be slightly overwhelming. Our ARO formulas, which include creatine, L-carnitine and more, are made from hand-selected ingredients. You won’t find artificial dyes, fake flavors or hidden ingredients. Plus, they’re gluten-free!

Vitacost Brand Supplements

Our three signature brands, which consist of hundreds of vitamins, herbs and nutritional supplements, include Vitacost® brand, Synergy® and ROOT². Here’s a breakdown of all three:

Vitacost®: These supplements are your high-quality foundational nutrients made up of simple and straightforward formulas. No mess, no fuss – just pure nutrition. Among Vitacost® supplements, you’ll find vitamin D3 mini gels, CoQ10 and over 500 more ways to support your health.

Synergy®: Think of Synergy® as your next-level nutrition. These supplements feature clinically researched nutrients, higher potencies and superior ingredients, because you know exactly what your body needs – and deserves. Many of the Synergy® specialty items you can’t find in a big-box supplement store, including ubiquinol, Mega EFA and 200 other everyday essentials and goal-specific formulas.

ROOT²: There’s a reason this line is called “root squared.” These nutrition essentials are “rooted in science and rooted in nature.” Choosing ROOT² means choosing whole-food-based ingredients that are free of synthetics, with several organic, non-GMO, vegan and vegetarian options. ROOT² is nature’s most effective nourishment, backed by scientific research and featuring meticulously sourced, hand-selected herbal nutrients.

Stock Up & Save on Vitacost Brands

From plant-based and scientifically researched supplements to non-GMO foods and organic skincare essentials, it's our mission to deliver better solutions at the best prices possible! Shop hundreds of products and save. Plus, score free shipping* on orders that include a $25 purchase of Vitacost brand items.

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