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Seventh Generation Ultra Concentrated Liquid Laundry Detergent EasyDose 66 Loads Rose -- 23.1 fl oz

Seventh Generation Ultra Concentrated Liquid Laundry Detergent EasyDose 66 Loads Rose
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Seventh Generation Ultra Concentrated Liquid Laundry Detergent EasyDose 66 Loads Rose -- 23.1 fl oz

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Seventh Generation Laundry Products at Vitacost

Seventh Generation Ultra Concentrated Liquid Laundry Detergent EasyDose 66 Loads Rose Description

  • Clean with Purpose
  • Fights Stains
  • 98% Plant-Based

Life is complicated. Laundry shouldn’t be. With Seventh Generation’s new EasyDose™ Ultra Concentrated Laundry Detergent, you get the right amount of liquid—every time.   

  • Our EasyDose™ Auto Dosing Technology measures the right amount—every time. Just flip the bottle, give a firm squeeze, and you’re done! One squeeze is all you need.
  • Ultra-concentrated, ultra-convenient laundry detergent: 66 loads in a compact 23oz bottle that’s easy to store, and easy to feel good about.
  • Small Dose, Big Clean™: 60% less plastic, 50% less water, and 75% lighter than our 100 fl oz bottle.
  • Our advanced enzyme formula fights even the most stubborn stains.
  • Made with 0% dyes, synthetic fragrances, or artificial brighteners.


1. Pop the cap.
2. Give a firm squeeze into dispenser or washer until liquid stops -- the EasyDose™ cap measures for you!

Flip and store upright.


One squeeze for medium loads. Two squeezes for heavy loads. 66 loads as measured to medium dose (1 squeeze / 0.35 fl oz / 10.3 mL).

Free Of
Animal testing, animal ingredients, and phosphate.

*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

Ingredients: Water/eau, laureth-6 (plant-derived cleaning agent), propylene glycol (plant-based solvent), decyl glucoside (plant-derived cleaning agent), glycerin (plant-derived enzyme stabilizer), sodium oleate (plant-derived anti-foaming agent), sodium chloride (mineral-based viscosity pH adjuster), protease enzyme blend (plant-based soil remover), amylase enzyme (plant-based soil remover), mannanase enzyme blend (plant-based soil remover), plant derived fragrances: 3-hexenol, citronellol, cymbopogon citraus leaf oil, cymbopogon martini oil, cymbopogon nardus (citronellol) oil, ethyl octanoate, eugenol, gamma-undecalactone, geraniol, hexyl acetate, juniperus mexicana (cedar) oil, linalool, longifolene, pelargonium graveolens (geranium) flower oil, phenethyl alcohol, pogostemon cablin (patchouli) oil, rosa damascena (rose) flower extract, vanillin. Citral, citronellol, eugenol, geraniol and linalool are fragrance allergens.

Caution: Eye Irritant, Harmful If Swallowed. Avoid contact with eyes. First Aid Treatment: For product contents see ingredient list. Contact With Eyes: Flush with water for at least 15 minutes and consult a physician. If Swallowed: Drink plenty of water and call a Poison Control Center or physician immediately.

The product you receive may contain additional details or differ from what is shown on this page, or the product may have additional information revealed by partially peeling back the label. We recommend you reference the complete information included with your product before consumption and do not rely solely on the details shown on this page. For more information, please see our full disclaimer.

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