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NOW

NOW Products: High-Quality Clean Ingredients

A family-owned company for more than 50 years, NOW was created to empower healthy living. The passionate team behind the brand’s wide selection of offerings is relentless in their quest to make the natural products and supplement industry better – a mission just like ours here at Vitacost!

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NOW prioritizes providing products that are as close to nature as possible – all of which are minimally processed and comprehensively tested. They sustainably source ingredients from all around the world, based on the highest quality and best value available.

What you won’t find in NOW products (ever):

  • • Heavy metals
  • • Added sulfites
  • • Alcohols
  • • Aspartame, sucralose or Ace K
  • • Hidden steroids
  • • Microbial pathogens
  • • Unlabeled common allergens
  • • Artificial colors
  • • Artificial flavors
  • • Dl-alpha-tocopherol
  • • Hydrogenated oils
  • • Parabens
  • • MSG
  • • Harmful levels of pesticides, PCBs or dioxins
  • • Nano-particle ingredients

What Natural Means at NOW

Did you know that there’s no legal definition of natural as it pertains to consumer goods? In fact, manufacturers can claim their products are natural even if that’s questionable by your standards. To demonstrate their commitment to natural products, NOW has Good Manufacturing Practices (GMP) certification from the Natural Products Association (NPA) and is also a member of the NPA’s TruLabel Program. They also insist on using non-GMO ingredients whenever possible.

Shop NOW Vitamins & Supplements at Vitacost

Shop for the highest quality vitamins, supplements, essential oils and foods from NOW at Vitacost, where you’ll find a huge selection and the best prices.

At Vitacost, we pride ourselves on providing the highest-quality wellness products for you and your family at prices that fit your budget. We offer promotional prices and exclusive discounts that you won't find anywhere else online. You can feel great about making Vitacost your one-stop shop for all your family's health and wellness needs.

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    • Top Seller
    NOW Foods Organic & Unsalted Whole Raw Cashews

    $8.69

    • Buy one get one 50% off
    NOW Foods Organic & Unsalted Raw Pumpkin Seeds

    $6.79

    NOW Vitamin D-3 & K-2

    $8.49

    $0.08 per serving

    • Use code SUPPSBMSM to save up to 20%
    NOW Magnesium Glycinate with Bioperine

    $17.19

    $0.20 per serving

    • Use code SUPPSBMSM to save up to 20%
    NOW Vitamin D-3

    $12.29

    $0.06 per serving

    • Use code SUPPSBMSM to save up to 20%
    NOW Foods Macadamia Nuts Dry Roasted & Sea Salted

    $12.79

    • Buy one get one 50% off
    NOW Vitamin D-3

    $10.19

    $0.05 per serving

    • Use code SUPPSBMSM to save up to 20%
    NOW Foods Raw Pumpkin Seeds Unsalted

    $7.79

    NOW Lutein & Zeaxanthin

    $16.89

    $0.29 per serving

    • Use code SUPPSBMSM to save up to 20%
    NOW Berberine Glucose Support

    $23.19

    $0.26 per serving

    • Use code SUPPSBMSM to save up to 20%
    NOW Foods Certified Organic Unsweetened Apricots

    $9.89

    • Buy one get one 50% off
    NOW Foods Raw Sunflower Seeds Unsalted

    $5.89

    NOW Foods Organic Raw Cacao Powder

    $9.89

    NOW Zinc Picolinate

    $10.19

    $0.09 per serving

    • Use code SUPPSBMSM to save up to 20%
    NOW Super Enzymes

    $25.99

    $0.15 per serving

    • Use code SUPPSBMSM to save up to 20%
    NOW Mega D-3 & MK-7

    $25.99

    $0.22 per serving

    • Use code SUPPSBMSM to save up to 20%
    NOW Solutions Xyli White Toothpaste Gel Refreshmint

    $5.49

    NOW Magnesium Glycinate

    $18.09

    $0.21 per serving

    • Use code SUPPSBMSM to save up to 20%
    NOW Foods Better Stevia Organic Liquid Sweetener

    $20.99

    NOW Liposomal Vitamin C

    $17.19

    $0.29 per serving

    • Use code SUPPSBMSM to save up to 20%
    NOW Foods Raw Pecans Unsalted

    $11.19

    • Buy one get one 50% off
    • Top Seller
    NOW NAC

    $19.39

    $0.17 per serving

    • Use code SUPPSBMSM to save up to 20%
    NOW Foods Organic Shelled Almonds Raw Unsalted

    $11.49

    • Buy one get one 50% off
    NOW Whole Psyllium Husks

    $9.49

    $0.22 per serving

    • Use code SUPPSBMSM to save up to 20%
    NOW NAC

    $27.09

    $0.11 per serving

    • Use code SUPPSBMSM to save up to 20%
    • Top Seller
    NOW Quercetin With Bromelain

    $42.29

    $0.36 per serving

    • Use code SUPPSBMSM to save up to 20%
    NOW Foods Raw Almonds Unsalted

    $7.89

    • Buy one get one 50% off
    NOW Foods Organic Raw Cacao Nibs

    $9.79

    NOW Glycine

    $9.39

    $0.29 per serving

    • Use code SUPPSBMSM to save up to 20%
    NOW Ashwagandha

    $9.59

    $0.11 per serving

    • Use code SUPPSBMSM to save up to 20%
    NOW MK-7 Vitamin K-2

    $12.39

    $0.21 per serving

    • Use code SUPPSBMSM to save up to 20%
    NOW L-Tyrosine

    $9.09

    • Use code SUPPSBMSM to save up to 20%
    NOW Quercetin with Bromelain

    $21.99

    $0.37 per serving

    • Use code SUPPSBMSM to save up to 20%
    NOW Taurine

    $5.79

    $0.06 per serving

    • Use code SUPPSBMSM to save up to 20%
    NOW Solutions Xyli White Toothpaste Gel with Baking Soda Platinum Mint

    $5.49

    NOW Ubiquinol

    $50.79

    $0.43 per serving

    • Use code SUPPSBMSM to save up to 20%
    NOW Betaine HCl

    $12.39

    $0.11 per serving

    • Use code SUPPSBMSM to save up to 20%
    NOW Melatonin

    $10.19

    • Use code SUPPSBMSM to save up to 20%
    NOW Sunflower Lecithin Powder

    $20.89

    $0.47 per serving

    • Use code SUPPSBMSM to save up to 20%
    NOW L-Lysine

    $13.49

    $0.06 per serving

    • Use code SUPPSBMSM to save up to 20%
    NOW Magnesium Citrate

    $21.79

    $0.28 per serving

    • Use code SUPPSBMSM to save up to 20%
    NOW Glycine Pure Powder

    $17.09

    $0.12 per serving

    • Use code SUPPSBMSM to save up to 20%
    NOW Real Food Macadamia Nuts Raw & Unsalted

    $12.59

    $2.10 per serving

    • Use code SUPPSBMSM to save up to 20%
    • Buy one get one 50% off
    NOW Vitamin D-3

    $6.99

    $0.06 per serving

    • Use code SUPPSBMSM to save up to 20%
    NOW Psyllium Husk Powder

    $19.09

    $0.26 per serving

    • Use code SUPPSBMSM to save up to 20%
    NOW Pumpkin Seed Oil

    $10.19

    $0.21 per serving

    • Use code SUPPSBMSM to save up to 20%
    NOW Foods Certified Organic Non-Fat Dry Milk Powder

    $9.19

    NOW Foods Certified Organic Popcorn

    $5.09

    • Buy one get one 50% off
    NOW Foods BetterStevia Liquid Sweetener French Vanilla

    $9.59

    $0.02 per serving

    • Use code SUPPSBMSM to save up to 20%
    NOW Inositol Capsules

    $7.59

    $0.08 per serving

    • Use code SUPPSBMSM to save up to 20%
    NOW Foods Livingnow Organic Amaranth Whole Grain

    $4.29

    NOW Zinc Glycinate

    $10.19

    $0.09 per serving

    • Use code SUPPSBMSM to save up to 20%
    NOW L-Theanine Double Strength

    $23.89

    • Use code SUPPSBMSM to save up to 20%
    NOW Lion's Mane Super Mushroom

    $14.69

    $0.49 per serving

    • Use code SUPPSBMSM to save up to 20%
    NOW Ultra Omega-3

    $30.49

    $0.17 per serving

    • Use code SUPPSBMSM to save up to 20%
    NOW Taurine

    $15.99

    $0.07 per serving

    • Use code SUPPSBMSM to save up to 20%
    NOW Foods BetterStevia Liquid Sweetener English Toffee

    $8.89

    NOW Foods BetterStevia Glycerite Alcohol Free Liquid Extract

    $19.39

    NOW Potassium Citrate

    $8.59

    $0.05 per serving

    • Use code SUPPSBMSM to save up to 20%
    NOW Double Strength Hyaluronic Acid

    $28.29

    $0.24 per serving

    • Use code SUPPSBMSM to save up to 20%
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