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NOW

NOW Products: High-Quality Clean Ingredients

A family-owned company for more than 50 years, NOW was created to empower healthy living. The passionate team behind the brand’s wide selection of offerings is relentless in their quest to make the natural products and supplement industry better – a mission just like ours here at Vitacost!

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NOW prioritizes providing products that are as close to nature as possible – all of which are minimally processed and comprehensively tested. They sustainably source ingredients from all around the world, based on the highest quality and best value available.

What you won’t find in NOW products (ever):

  • • Heavy metals
  • • Added sulfites
  • • Alcohols
  • • Aspartame, sucralose or Ace K
  • • Hidden steroids
  • • Microbial pathogens
  • • Unlabeled common allergens
  • • Artificial colors
  • • Artificial flavors
  • • Dl-alpha-tocopherol
  • • Hydrogenated oils
  • • Parabens
  • • MSG
  • • Harmful levels of pesticides, PCBs or dioxins
  • • Nano-particle ingredients

What Natural Means at NOW

Did you know that there’s no legal definition of natural as it pertains to consumer goods? In fact, manufacturers can claim their products are natural even if that’s questionable by your standards. To demonstrate their commitment to natural products, NOW has Good Manufacturing Practices (GMP) certification from the Natural Products Association (NPA) and is also a member of the NPA’s TruLabel Program. They also insist on using non-GMO ingredients whenever possible.

Shop NOW Vitamins & Supplements at Vitacost

Shop for the highest quality vitamins, supplements, essential oils and foods from NOW at Vitacost, where you’ll find a huge selection and the best prices.

At Vitacost, we pride ourselves on providing the highest-quality wellness products for you and your family at prices that fit your budget. We offer promotional prices and exclusive discounts that you won't find anywhere else online. You can feel great about making Vitacost your one-stop shop for all your family's health and wellness needs.

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    • Top Seller
    NOW Foods Organic & Unsalted Whole Raw Cashews

    NOW Foods Organic & Unsalted Whole Raw Cashews -- 10 oz

    (427)

    $8.99

    • Use code NOW15 to save 15%
    Add to Cart
    NOW Foods Organic & Unsalted Raw Pumpkin Seeds

    NOW Foods Organic & Unsalted Raw Pumpkin Seeds -- 12 oz

    (149)

    $6.79

    • Use code NOW15 to save 15%
    Add to Cart
    NOW Vitamin D-3 & K-2

    NOW Vitamin D-3 & K-2 -- 120 Vegetarian Capsules

    (76)

    $8.19

    $0.07 per serving

    • Use code CELEBRATE25 to save 25%
    • Use code NOW15 to save 15%
    Add to Cart
    NOW Magnesium Glycinate with Bioperine

    NOW Magnesium Glycinate with Bioperine -- 180 Veg Capsules

    (13)

    $17.09

    $0.19 per serving

    • Use code CELEBRATE25 to save 25%
    • Use code NOW15 to save 15%
    Add to Cart
    NOW Vitamin D-3

    NOW Vitamin D-3 -- 5000 IU - 240 Softgels

    (139)

    $12.59

    $0.06 per serving

    • Use code CELEBRATE25 to save 25%
    • Use code NOW15 to save 15%
    Add to Cart
    NOW Foods Macadamia Nuts Dry Roasted & Sea Salted

    NOW Foods Macadamia Nuts Dry Roasted & Sea Salted -- 9 oz

    (224)

    $12.99

    • Use code NOW15 to save 15%
    Add to Cart
    NOW Foods Raw Pumpkin Seeds Unsalted

    NOW Foods Raw Pumpkin Seeds Unsalted -- 16 oz

    (158)

    $7.89

    • Use code NOW15 to save 15%
    Add to Cart
    NOW Vitamin D-3

    NOW Vitamin D-3 -- 2000 IU - 240 Softgels

    (86)

    $9.29

    $0.04 per serving

    • Use code CELEBRATE25 to save 25%
    • Use code NOW15 to save 15%
    Add to Cart
    NOW Lutein & Zeaxanthin

    NOW Lutein & Zeaxanthin -- 60 Softgels

    (26)

    $16.89

    $0.29 per serving

    • Use code CELEBRATE25 to save 25%
    • Use code NOW15 to save 15%
    Add to Cart
    NOW Berberine Glucose Support

    NOW Berberine Glucose Support -- 90 Softgels

    (24)

    $23.39

    $0.26 per serving

    • Use code CELEBRATE25 to save 25%
    • Use code NOW15 to save 15%
    Add to Cart
    NOW Foods Certified Organic Unsweetened Apricots

    NOW Foods Certified Organic Unsweetened Apricots -- 16 oz

    (84)

    $9.99

    • Use code NOW15 to save 15%
    Add to Cart
    NOW Zinc Picolinate

    NOW Zinc Picolinate -- 50 mg - 120 Veg Capsules

    (42)

    $10.59

    $0.09 per serving

    • Use code CELEBRATE25 to save 25%
    • Use code NOW15 to save 15%
    Add to Cart
    NOW Super Enzymes

    NOW Super Enzymes -- 180 Capsules

    (92)

    $26.89

    $0.15 per serving

    • Use code CELEBRATE25 to save 25%
    • Use code NOW15 to save 15%
    Add to Cart
    NOW Foods Better Stevia Organic Liquid Sweetener

    NOW Foods Better Stevia Organic Liquid Sweetener -- 8 fl oz

    (194)

    $21.29

    • Use code NOW15 to save 15%
    Add to Cart
    NOW Foods Raw Almonds Unsalted

    NOW Foods Raw Almonds Unsalted -- 16 oz

    (130)

    $7.69

    • Use code NOW15 to save 15%
    Add to Cart
    NOW Mega D-3 & MK-7

    NOW Mega D-3 & MK-7 -- 120 Capsules

    (58)

    $25.99

    $0.22 per serving

    • Use code CELEBRATE25 to save 25%
    • Use code NOW15 to save 15%
    Add to Cart
    NOW Foods Organic Shelled Almonds Raw Unsalted

    NOW Foods Organic Shelled Almonds Raw Unsalted -- 12 oz

    (80)

    $11.49

    • Use code NOW15 to save 15%
    Add to Cart
    NOW Magnesium Glycinate

    NOW Magnesium Glycinate -- 180 Tablets

    (15)

    $18.39

    $0.21 per serving

    • Use code CELEBRATE25 to save 25%
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    • Top Seller
    NOW NAC

    NOW NAC -- 1000 mg - 120 Tablets

    (72)

    $19.99

    $0.17 per serving

    • Use code CELEBRATE25 to save 25%
    • Use code NOW15 to save 15%
    Add to Cart
    NOW Liposomal Vitamin C

    NOW Liposomal Vitamin C -- 120 Veg Capsules

    (9)

    $17.09

    $0.29 per serving

    • Use code CELEBRATE25 to save 25%
    • Use code NOW15 to save 15%
    Add to Cart
    NOW Foods Raw Pecans Unsalted

    NOW Foods Raw Pecans Unsalted -- 12 oz

    (128)

    $11.19

    • Use code NOW15 to save 15%
    Add to Cart
    NOW Solutions Xyli White Toothpaste Gel Refreshmint

    NOW Solutions Xyli White Toothpaste Gel Refreshmint -- 6.4 oz

    (110)

    $5.39

    • Use code NOW15 to save 15%
    Add to Cart
    NOW Glycine

    NOW Glycine -- 1000 mg - 100 Vegetarian Capsules

    (26)

    $9.39

    $0.29 per serving

    • Use code CELEBRATE25 to save 25%
    • Use code NOW15 to save 15%
    Add to Cart
    NOW Foods Organic Raw Cacao Powder

    NOW Foods Organic Raw Cacao Powder -- 12 oz

    (47)

    $9.69

    • Use code NOW15 to save 15%
    Add to Cart
    NOW Whole Psyllium Husks

    NOW Whole Psyllium Husks -- 16 oz

    (88)

    $9.58

    $0.22 per serving

    • Use code CELEBRATE25 to save 25%
    • Use code NOW15 to save 15%
    Add to Cart
    NOW NAC

    NOW NAC -- 600 mg - 250 Capsules

    (54)

    $27.49

    $0.11 per serving

    • Use code CELEBRATE25 to save 25%
    • Use code NOW15 to save 15%
    Add to Cart
    NOW Foods Raw Sunflower Seeds Unsalted

    NOW Foods Raw Sunflower Seeds Unsalted -- 16 oz

    (37)

    $5.79

    • Use code NOW15 to save 15%
    Add to Cart
    • Top Seller
    NOW Quercetin With Bromelain

    NOW Quercetin With Bromelain -- 240 Veg Capsules

    (54)

    $41.39

    $0.35 per serving

    • Use code CELEBRATE25 to save 25%
    • Use code NOW15 to save 15%
    Add to Cart
    NOW Ashwagandha

    NOW Ashwagandha -- 450 mg - 90 Veg Capsules

    (21)

    $9.49

    $0.11 per serving

    • Use code CELEBRATE25 to save 25%
    • Use code NOW15 to save 15%
    Add to Cart
    NOW Melatonin

    NOW Melatonin -- 10 mg - 100 Vegetarian Capsules

    (54)

    $10.29

    • Use code CELEBRATE25 to save 25%
    • Use code NOW15 to save 15%
    Add to Cart
    NOW Quercetin with Bromelain

    NOW Quercetin with Bromelain -- 120 Veg Capsules

    (44)

    $21.99

    $0.37 per serving

    • Use code CELEBRATE25 to save 25%
    • Use code NOW15 to save 15%
    Add to Cart
    NOW L-Tyrosine

    NOW L-Tyrosine -- 500 mg - 120 Capsules

    (24)

    $8.79

    • Use code CELEBRATE25 to save 25%
    • Use code NOW15 to save 15%
    Add to Cart
    NOW Foods Organic Raw Cacao Nibs

    NOW Foods Organic Raw Cacao Nibs -- 8 oz

    (103)

    $9.89

    • Use code NOW15 to save 15%
    Add to Cart
    NOW Foods Certified Organic Non-Fat Dry Milk Powder

    NOW Foods Certified Organic Non-Fat Dry Milk Powder -- 12 oz

    (55)

    $9.29

    • Use code NOW15 to save 15%
    Add to Cart
    NOW Psyllium Husk Powder

    NOW Psyllium Husk Powder -- 24 oz

    (47)

    $19.79

    $0.27 per serving

    • Use code CELEBRATE25 to save 25%
    • Use code NOW15 to save 15%
    Add to Cart
    NOW MK-7 Vitamin K-2

    NOW MK-7 Vitamin K-2 -- 100 mcg - 60 Veg Capsules

    (50)

    $12.49

    $0.21 per serving

    • Use code CELEBRATE25 to save 25%
    • Use code NOW15 to save 15%
    Add to Cart
    NOW Taurine

    NOW Taurine -- 500 mg - 100 Vegetarian Capsules

    (11)

    $5.69

    $0.06 per serving

    • Use code CELEBRATE25 to save 25%
    • Use code NOW15 to save 15%
    Add to Cart
    NOW Pumpkin Seed Oil

    NOW Pumpkin Seed Oil -- 1000 mg - 100 Softgels

    (21)

    $10.19

    $0.21 per serving

    • Use code CELEBRATE25 to save 25%
    • Use code NOW15 to save 15%
    Add to Cart
    NOW L-Lysine

    NOW L-Lysine -- 500 mg - 250 Capsules

    (38)

    $13.59

    $0.06 per serving

    • Use code CELEBRATE25 to save 25%
    • Use code NOW15 to save 15%
    Add to Cart
    NOW Magnesium Citrate

    NOW Magnesium Citrate -- 240 Veg Capsules

    (21)

    $21.39

    $0.27 per serving

    • Use code CELEBRATE25 to save 25%
    • Use code NOW15 to save 15%
    Add to Cart
    NOW Foods Livingnow Organic Amaranth Whole Grain

    NOW Foods Livingnow Organic Amaranth Whole Grain -- 16 oz

    (36)

    $4.29

    • Use code NOW15 to save 15%
    Add to Cart
    NOW Ubiquinol

    NOW Ubiquinol -- 100 mg - 120 Softgels

    (56)

    $50.79

    $0.43 per serving

    • Use code CELEBRATE25 to save 25%
    • Use code NOW15 to save 15%
    Add to Cart
    NOW Sunflower Lecithin Powder

    NOW Sunflower Lecithin Powder -- 1 lb

    (69)

    $20.89

    $0.47 per serving

    • Use code CELEBRATE25 to save 25%
    • Use code NOW15 to save 15%
    Add to Cart
    NOW Foods Organic Golden Flax Seeds

    NOW Foods Organic Golden Flax Seeds -- 32 oz

    (23)

    $8.99

    • Use code NOW15 to save 15%
    Add to Cart
    NOW Magnesium Glycinate With BioPerine

    NOW Magnesium Glycinate With BioPerine -- 60 Veg Capsules

    (3)

    $8.49

    $0.29 per serving

    • Use code CELEBRATE25 to save 25%
    • Use code NOW15 to save 15%
    Add to Cart
    NOW Foods BetterStevia Liquid Sweetener English Toffee

    NOW Foods BetterStevia Liquid Sweetener English Toffee -- 2 fl oz

    (99)

    $9.79

    • Use code NOW15 to save 15%
    Add to Cart
    NOW Betaine HCl

    NOW Betaine HCl -- 648 mg - 120 Veg Capsules

    (27)

    $12.59

    $0.11 per serving

    • Use code CELEBRATE25 to save 25%
    • Use code NOW15 to save 15%
    Add to Cart
    NOW Glycine Pure Powder

    NOW Glycine Pure Powder -- 1 lb

    (30)

    $17.29

    $0.12 per serving

    • Use code CELEBRATE25 to save 25%
    • Use code NOW15 to save 15%
    Add to Cart
    NOW Solutions Xyli White Toothpaste Gel with Baking Soda Platinum Mint

    NOW Solutions Xyli White Toothpaste Gel with Baking Soda Platinum Mint -- 6.4 oz

    (92)

    $5.39

    • Use code NOW15 to save 15%
    Add to Cart
    NOW Vitamin D-3

    NOW Vitamin D-3 -- 5000 IU - 120 Softgels

    (37)

    $6.89

    $0.06 per serving

    • Use code CELEBRATE25 to save 25%
    • Use code NOW15 to save 15%
    Add to Cart
    NOW Zinc Glycinate

    NOW Zinc Glycinate -- 120 Softgels

    (26)

    $10.79

    $0.09 per serving

    • Use code CELEBRATE25 to save 25%
    • Use code NOW15 to save 15%
    Add to Cart
    NOW Inositol Capsules

    NOW Inositol Capsules -- 500 mg - 100 Capsules

    (11)

    $7.49

    $0.08 per serving

    • Use code CELEBRATE25 to save 25%
    • Use code NOW15 to save 15%
    Add to Cart
    NOW Vitamin A

    NOW Vitamin A -- 10000 IU - 100 Softgels

    (13)

    $4.49

    $0.05 per serving

    • Use code CELEBRATE25 to save 25%
    • Use code NOW15 to save 15%
    Add to Cart
    NOW MK-7 Vitamin K2

    NOW MK-7 Vitamin K2 -- 100 mcg - 120 Veg Capsules

    (31)

    $22.59

    $0.19 per serving

    • Use code CELEBRATE25 to save 25%
    • Use code NOW15 to save 15%
    Add to Cart
    NOW Taurine

    NOW Taurine -- 1000 mg - 250 Capsules

    (16)

    $16.29

    $0.07 per serving

    • Use code CELEBRATE25 to save 25%
    • Use code NOW15 to save 15%
    Add to Cart
    NOW Oregano Oil

    NOW Oregano Oil -- 90 Softgels

    (27)

    $12.19

    $0.14 per serving

    • Use code CELEBRATE25 to save 25%
    • Use code NOW15 to save 15%
    Add to Cart
    NOW Foods BetterStevia Glycerite Alcohol Free Liquid Extract

    NOW Foods BetterStevia Glycerite Alcohol Free Liquid Extract -- 8 fl oz

    (104)

    $19.59

    • Use code NOW15 to save 15%
    Add to Cart
    NOW Lion's Mane Super Mushroom

    NOW Lion's Mane Super Mushroom -- 500 mg - 60 Veg Capsules

    (5)

    $14.79

    $0.50 per serving

    • Use code CELEBRATE25 to save 25%
    • Use code NOW15 to save 15%
    Add to Cart
    NOW Sunflower Lecithin

    NOW Sunflower Lecithin -- 1200 mg - 200 Softgels

    (46)

    $17.69

    $0.18 per serving

    • Use code CELEBRATE25 to save 25%
    • Use code NOW15 to save 15%
    Add to Cart
    NOW Potassium Citrate

    NOW Potassium Citrate -- 99 mg - 180 Vegetable Capsules

    (20)

    $8.09

    $0.05 per serving

    • Use code CELEBRATE25 to save 25%
    • Use code NOW15 to save 15%
    Add to Cart
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